Jung Kook of BTS unveils his new Hublot watch at 38,900 euros and thrills K-Pop fans

When a global K-pop icon joins forces with a prestigious Swiss watchmaking house, the result is a real eye-catcher. This new Hublot watch, worn by Jung Kook of BTS, is already creating an unprecedented buzz. Here’s why this timepiece is thrilling watch enthusiasts and Korean music fans alike.

Jung Kook becomes Hublot ambassador: a strategic choice

Swiss watchmaker Hublot has announced a major partnership with Jung Kook, an emblematic member of the BTS group. There’s nothing insignificant about this choice. The South Korean star is one of the most influential artists of his generation, with millions of fans worldwide.

This collaboration illustrates Hublot’s desire to appeal to a younger, more connected clientele. The brand is therefore banking on the artist’s modern, dynamic image. The strategy already seems to be bearing fruit with lovers of fine timepieces.

The model presented at this announcement is the Big Bang Original Unico, equipped with the in-house Unico caliber. This movement is distinguished by its visible front column wheel and silicon escapement. These technical features guarantee remarkable precision on a daily basis.

“This watch represents the perfect fusion of creative audacity and Swiss watchmaking excellence.”

A design that speaks to new generations

The Big Bang Original Unico’s style is instantly recognizable. Its imposing case boasts contemporary lines that appeal to younger collectors. What’s more, its meticulous finishing testifies to the craftsmanship of the Manufacture.

This new watch features an openworked dial that reveals the inner mechanism. Every detail tells a fascinating technical story. Enthusiasts appreciate this transparency, which reveals the beating heart of the timepiece.

• List price: 38,900 euros in France, around 60 million won in South Korea
• Movement: Unico manufacture calibre with column wheel
• Material: titanium or ceramic case depending on version
• Power reserve: approx. 72 hours’ autonomy
• Waterproofing: strength for everyday use

The Unico caliber: technical prowess on the wrist

The Unico movement has been a mainstay of Hublot’s offering for several years. This mechanism incorporates a column wheel positioned on the dial side, allowing the wearer to admire how it works. The silicon escapement enhances the caliber’s longevity.

The brand also offers other remarkable movements in its range. The Meca-10 offers a ten-day power reserve thanks to its innovative architecture. This caliber will appeal to purists seeking extended autonomy for their new watch.

For lovers of fine watchmaking, Hublot develops spectacular tourbillon versions. These exceptional timepieces compensate for the effects of gravity on precision. They embody the pinnacle of the Swiss Manufacture’s expertise.

Each movement undergoes rigorous quality control before final assembly. Watchmakers check each component with meticulous attention. This rigor explains the company’s solid reputation among connoisseurs.

Why K-pop fans are interested in watchmaking

The influence of Korean stars on fashion trends continues to grow. Jung Kook generates a viral effect every time he wears an accessory in public. This new watch now enjoys exceptional worldwide visibility.

Young Asian consumers represent a strategic market for Swiss luxury. In South Korea, the Big Bang Original Unico retails for around 60 million won. This is an affordable price for a manufactured timepiece of this caliber.

This trend reflects a generational shift in our relationship with luxury. Millennials and Generation Z prefer brands embodied by their idols. Hublot has clearly understood this, and has chosen such a popular ambassador.

A watchmaking investment for enthusiasts

At 38,900 euros, this new watch represents a well-considered purchase for any enthusiast. The price includes a manufacture movement, iconic design and impeccable finish. Yet the emotional value associated with Jung Kook adds a unique dimension.

Astute collectors keep a close eye on editions associated with famous ambassadors. These coins can increase in value on the secondary market over time. And the appeal of K-pop reinforces this investment potential.

The Big Bang Original Unico is available in a range of materials and colors. Each version offers a distinct personality while retaining the Hublot DNA. Buyers can therefore find the model that matches their personal style.

This new watch embodies the meeting of watchmaking tradition and modern pop culture. It proves that Swiss luxury knows how to evolve with the times. The coming months will reveal the extent of the commercial success of this daring collaboration.

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