Beauty of Joseon: these 3 products will make the brand the K-beauty reference in 2026

In 2026, a South Korean brand continues to seduce skincare enthusiasts around the world. Beauty of Joseon draws on ancestral Korean tradition to create modern, accessible and effective formulas. Behind this evocative name lies a philosophy that reconciles heritage and innovation.

A brand born of Korean tradition

The Joseon dynasty, which ruled Korea for over five centuries, placed great emphasis on beauty rituals. The women of the court used natural ingredients such as rice, ginseng and green plum. These ancestral recipes form the foundation of the brand, which adapts them to today’s needs.

Each product is based on know-how handed down from generation to generation. K-beauty, the cosmetics movement that originated in Seoul, has popularized these gestures worldwide. Beauty of Joseon now occupies a prominent place in this movement, thanks to its simple, well-thought-out formulas.

As a result, the brand attracts novices and skincare enthusiasts alike. Its light textures and short compositions are reassuring. The price remains affordable, reinforcing its appeal to a wide audience.

“Korean beauty is not just a trend: it’s based on centuries of knowledge passed down with care.”

Ginseng, the star ingredient of the range

Ginseng is at the heart of several of the brand’s flagship products. This active ingredient, revered in Asia for its revitalizing properties, helps firm skin and restore radiance. It is found in the Revive serum, which has become a worldwide bestseller.

What’s more, the brand often combines ginseng with other natural active ingredients such as snail or propolis. These combinations enhance the efficacy of our skin care products without weighing down the skin. Each formula is kept short, with few unnecessary ingredients.

Suncare products that change the game

Sun protection is a cornerstone of the K-beauty ritual. Beauty of Joseon has clearly understood this with the launch of its Relief Sun range. Its fluid texture leaves no white film on the skin.

Relief Sun SPF50+ PA++++ is available in 50 ml and 100 ml formats. This sun cream provides effective protection against UVA and UVB rays, while moisturizing the skin with rice and probiotic extracts. It is suitable for use under make-up as well as for daily use.

• Light, non-greasy texture, suitable for all skin types
• SPF50+ protection PA++++ against UVA and UVB rays
• Practical 100 ml format for extended summer use
• Formula enriched with rice extracts and probiotics
• Affordable price compared to high-end European sunglasses

On the other hand, some very oily skin types prefer stick or gel versions. The brand expands its suncare range every year to meet these needs. Nevertheless, Relief Sun remains the line’s most popular reference.

What’s more, the sun cream contains no artificial fragrances or harsh alcohols. This choice appeals to sensitive and reactive skin. Many users consider it their best skincare buy of 2026.

Why solar energy is so popular in France

The French market has long been dominated by local brands when it comes to sun protection. However, Beauty of Joseon’s Relief Sun has made its mark thanks to word-of-mouth on social networks. TikTok and Instagram have played a major role in its spread.

Value for money remains a decisive argument for French consumers. SPF50+ protection at less than 20 euros in a generous format changes perceptions. Online pharmacies and specialized K-beauty sites are regularly out of stock.

Similarly, dermatologists are increasingly recommending Korean sunscreens for their cosmetic finish. Relief Sun is no exception, offering a natural, silky finish. This double validation, by the community and the medical profession, consolidates the confidence of our buyers.

How to incorporate these treatments into your daily routine

Adopting a K-beauty-inspired routine doesn’t have to involve ten steps. Three to four well-chosen products are all you need for visible results. A gentle cleanser, a targeted serum and sun protection form a solid base.

In the morning, after cleansing, apply Ginseng Serum to damp skin. Then finish with Relief Sun to seal in moisture and protect the skin. This ritual takes less than five minutes and is suitable for all schedules.

In the evening, on the other hand, double cleansing is preferred to remove sunscreen. A cleansing balm or oil precedes the water-based cleanser. Beauty of Joseon also offers cleansing balms with radish and rice grains, perfect for this step.

Finally, regularity remains the key to healthy skin. No miracle product can replace the constancy of an appropriate routine. Results generally appear after four to six weeks of regular use, depending on skin type and targeted concerns.

• Beauty of Joseon