Erdem signs the must-have jeans of 2026 with its fall-winter collection

Erdem’s Autumn-Winter 2026-2027 fashion show made its mark with an unexpected audacity: the irruption of raw denim at the heart of a haute couture collection. As a result, the essential jean is now a staple in even the most refined wardrobes. This stylistic shift is worth a closer look, as it redefines the way we wear denim every day.

Erdem reinvents denim for Fall-Winter 2026

Erdem Moralioglu, artistic director of the London-based fashion house, took us by surprise by mixing denim canvas with floral embroidery and Victorian lace. This contrast between the rusticity of denim and the delicacy of haute couture creates a striking visual dialogue. As a result, the collection offers a fresh reading of women’s wardrobes.

Silhouettes alternate between long skirts in faded denim and fitted jackets with high collars. Each piece exudes an artisanal care rare in ready-to-wear. What’s more, the hand-finishes are a reminder that luxury can be rooted in popular materials.

The must-have jeans seen at Erdem are unlike any other. The house gives them an almost antique patina, as if each thread carried a story. This approach appeals to those seeking denim that is both noble and lived-in.

“Denim is a democratic fabric. By treating it with the same exacting standards as silk, we give it a second, more intimate and precious life.”

An Erdem bag designed as a textile jewel

Erdem has unveiled a denim canvas bag adorned with tone-on-tone embroidery, extending the spirit of the collection into accessories. This discreet yet elaborate object embodies the fusion of couture savoir-faire and casual spirit.

At the same time, the bag’s compact size makes it easy to carry from morning to night. It goes equally well with a formal outfit or a more relaxed look. Here’s an accessory for real life without sacrificing elegance.

• Embroidered raw denim: the strong signature of Erdem’s Fall-Winter 2026-2027 collection.
• Long silhouettes: denim skirts and dresses worn with high boots.
• Lace and canvas: a bold marriage that redefines everyday chic.
• Muted palette: deep indigo, faded black and off-white dominate.
• Matching accessories: denim bags and shoes complete every outfit.

Why must-have jeans are seducing haute couture in 2026

Denim has survived the decades without losing its relevance. And yet, until a few seasons ago, its entry into couture collections remained marginal. Today, houses such as Erdem are proving that this material can be used to create goldsmith’s work.

This trend responds to a concrete need: customers want durable, versatile and meaningful pieces. The must-have jean meets all three criteria. They age well, can be worn everywhere and always tell a personal story.

Moreover, the economic context is pushing fashion towards more reasoned choices. Investing in top-of-the-range jeans is less expensive in the long term than accumulating disposable pieces. This logic appeals to an increasingly well-informed clientele.

Denim is no longer confined to casual wear. It’s in dialogue with silk, wool and lace. As a result, the denim staple is earning its place in the most discerning of wardrobes.

An Erdem shoe that extends the denim spirit

Erdem presented a pair of shoes covered in denim canvas, enhanced by a sculptural heel sheathed in black leather. This model illustrates the house’s desire to extend its vision of denim to the entire silhouette.

Comfort is not forgotten: the shock-absorbing insole and moderate heel height ensure long walking distances. This shoe is for active women who refuse to choose between style and practicality.

How to adopt the must-have jeans for everyday life

Wearing denim inspired by the Erdem collection doesn’t require a couture budget. Simply opt for well-cut raw denim, then pair it with textured pieces: a lace blouse, a cable-knit sweater or a wool blazer. The result is immediate.

For accessories, a slim belt and a structured bag are all that’s needed to enhance the look. On the other hand, it’s best to avoid the total denim look, which dilutes the desired effect. The secret lies in the right mix of materials.

The must-have jeans of the Fall/Winter 2026 season feature a straight or slightly flared cut. Shades range from dark indigo to faded mid-blue. These shades go well with almost any color in the winter wardrobe.

Finally, think made-to-measure or alterations. An adjusted hem and a tailored waist turn a good pair of jeans into an exceptional piece. It’s this attention to detail, so dear to Erdem, that makes a pair of must-have jeans so much more than a simple basic.

• must-have jeans