Turkish Airlines to remain the only airline to offer free champagne in economy class in 2026

Imagine yourself settled into your economy-class seat, ready for a long flight. The stewardess approaches and hands you a glass of champagne. In 2026, only one airline continues this tradition, which has become a rarity in global aviation.

Emirates: the last bastion of free champagne in economy

The famous airline of the United Arab Emirates remains true to its commitment to luxury. Emirates continues to serve champagne to economy-class passengers on all its international flights. This practice, once commonplace, disappeared from most carriers several years ago.

Faced with rising operating costs, many airlines have done away with this benefit. Emirates, however, maintains this service as a differentiating feature of its offer. Travelers particularly appreciate this attention on long-haul flights.

The wines served on board are carefully selected. Among the references on offer are Champagne houses renowned for their expertise. This demand for quality reinforces thepremium image of the Dubai-based airline.

“We believe that every passenger deserves an exceptional experience, whatever their class of travel.”

A well-calculated marketing strategy

This top-of-the-range positioning responds to a precise commercial logic. Indeed, Emirates attracts a clientele that appreciates small gestures. Consequently, the cost of champagne represents a profitable investment in terms of customer loyalty.

The airline is banking on the positive word-of-mouth generated by this policy. Social networks amplify this message every day. What’s more, this generosity contrasts with the restrictions imposed by low-cost and traditional competitors.

• Complimentary champagne on all Emirates international flights
• A selection of cuvées from renowned Champagne houses
• Economy class service available at no extra charge
• Policy maintained despite rising aviation costs
• A strategy of differentiation from competitors in the Gulf

Champagne served at an altitude of 10,000 metres

Altitude alters the perception of flavors and aromas. As a result, airlines choose champagnes adapted to these particular conditions. Bubbles react differently to cabin pressure, which influences the choice of cuvées.

Charles de Cazanove offers its Brut Tradition N.V., a champagne made in the purest Champagne tradition. This historic house offers fine bubbles and a freshness appreciated by travelers in search of authenticity.

Vollereaux, another renowned house, presents its Réserve brute N.V. with a balanced aromatic profile. This family champagne seduces with its discreet elegance and its ability to accompany a meal served in flight.

Oenologists from the major companies test each cuvée under real-life conditions. Only champagnes that retain their qualities at high altitude are selected. This rigorous approach guarantees an optimal taste experience for passengers.

Why other carriers have abandoned this practice

The main reason for this gradual disappearance is economic. A traditional airline has to keep its costs under control to remain competitive. Emirates, on the other hand, benefits from a different financial structure, thanks to the support of its state owner.

The low-cost model has also transformed travelers’ expectations. Many are now willing to pay for every extra service. This evolution has standardized the billing of alcoholic beverages in economy class.

The future of premium service in commercial aviation

The general trend is towards a reduction in included services. Nevertheless, some Gulf carriers are resisting this trend. Qatar Airways and Etihad also offer generous services, without reaching the level of Emirates.

This airline relies on the long term to build its reputation. Loyal travellers become natural brand ambassadors. What’s more, this policy attracts business passengers, who sometimes book economy for short-haul trips.

Complimentary champagne symbolizes a different service philosophy. It recalls a time when air travel was a special event. For Emirates, maintaining this tradition represents more than just a commercial advantage.

The next few years will tell whether other players will follow suit. In the meantime, the Emirati airline continues to inspire passengers the world over. Every cup served on board tells a story of affordable luxury and oriental hospitality.

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