Monoprix unveils its K-beauty selection of affordable anti-ageing and hair care products

Regular customers are in for a treat: Monoprix is expanding its beauty departments with a selection of promising new products. K-beauty, anti-aging skincare, hair care products… so many products to satisfy every skincare craving. Before your next visit, here’s what you need to know so you don’t miss a thing.

K-beauty takes root on the shelves

Monoprix is now riding the wave of Korean cosmetics. Monoprix now offers a cutting-edge selection of skincare and make-up products from South Korea. Among the new brands available, Anua stands out for its expertise in sensitive skin.

At the heart of this brand’s formulas, one active ingredient catches the eye: PDNR. This ingredient is often combined with hyaluronic acid to optimizeskin hydration. For fans of gentle, effective skincare, this arrival represents real good news.

Korean products seduce with their meticulous approach to skincare. Their success continues unabated in France, and this new offer provides easy access to popular references.

“K-beauty has established itself as an essential reference for anyone looking for respectful, high-performance skincare.”

A glow range to illuminate tired skin tones

For glow, another key trend of the moment, the brand has opted for its “La beauté du visage” range. This routine is formulated with vitamin C and E, two antioxidants renowned for their radiance-enhancing properties. These products moisturize and brighten dull skin at an affordable price.

For example, Rose Radiance Cream, enriched with rose hip oil, promises an immediate healthy-glow effect. Easy to incorporate into your daily routine, this product is ideal for those on a tight budget. The formulas remain affordable without compromising on quality.

• Korean skincare and make-up with the Anua brand
• La beauté du visage” range enriched with vitamins C and E
• Sun protection with brands like Patyka and Laboratoires de Biarritz
• Stick Mimitika at €13.90, practical for on the go
• Baume fixant Sleek and Slay by Les Secrets de Loly with brush kit

Sunscreens take over the beauty department

Monoprix is home to several well-known suncare brands. These include Patyka, Laboratoires de Biarritz, Seventy One and Florida Glow. These references meet the expectations of those looking for protection that respects the skin and the environment.

The Mimitika stick is one of the most talked-about new products. Priced at €13.90, this nomadic format slips easily into a beach bag. Practical and effective, it allows you to renew your protection as the day goes by, without any hassle.

Suncare formulas are evolving to combine pleasant texture and high protection. These new references reflect our determination to offer skin care products adapted to today’s needs, while remaining accessible in terms of price.

This diversity means that everyone can find the right protection for their skin type. Whether you have sensitive or reactive skin, the options are numerous to guarantee a serene summer.

Hair is not forgotten with Les Secrets de Loly

In the hair department, the Les Secrets de Loly brand continues to seduce. The latest in-store launch is Sleek and Slay setting balm, accompanied by a brush kit. This product elegantly sets hair for a professional result at home.

But the brand doesn’t limit itself to just one product. It offers an entire hair care range designed for textured and curly hair. The natural, effective formulas appeal to an ever-growing customer base.

A beauty offering that adapts to new expectations

These new products reflect the evolution of beauty departments in supermarkets. The brand is multiplying its partnerships with specialist brands to offer an ever more complete range. In this way, customers have access to quality skincare products without having to multiply the number of points of sale.

At the same time, this strategy meets a growing demand for products that respect the skin and the environment. Clean formulas are gaining ground, and retailers are well aware of this.

Prices remain affordable, so you can try out new brands without taking financial risks. This democratization of quality skincare represents a real opportunity for beauty enthusiasts.

Before your next visit to the store, take a look around the shelves. Monoprix continues to enrich its offer to meet the needs of the moment. From Korean skincare to glow treatments and sun protection, new products are piling up to the delight of beauty lovers.

• Monoprix