Louis Vuitton unveils its first beauty capsule with Pat McGrath and Ghesquière
When makeup meets haute couture under the same roof, the results can be surprising. That is precisely the bet Louis Vuitton is placing in 2026 with an unprecedented beauty capsule, born from the meeting of two of its most iconic creative figures. This mini collection marks a new milestone in the house’s beauty development, just one year after its first steps into makeup.
A two-voice capsule, where makeup meets fashion
Behind this collection stand Dame Pat McGrath, Creative Director of Makeup, and Nicolas Ghesquière, Artistic Director of Women’s Collections. The two creatives have long collaborated on the house’s runway shows, and it is precisely that creative chemistry that gave rise to the project. Pat McGrath describes their relationship as a shared language, built on mutual trust and a creative cohesion forged across many seasons.
She is also keen to emphasise the particular nature of this approach: the products were not born from a conventional brief, but from a shared feeling, the one that drives both creatives in the lead-up to each show. This is not a collaboration in the traditional sense, then, but rather the natural evolution of a partnership already deeply embedded in their daily creative practice.
The Monogram as the collection’s guiding thread
The capsule revolves around the Monogram, Louis Vuitton’s iconic motif, which this year celebrates its 130th anniversary. That milestone has given rise to a series of activations and original creations, of which this beauty collection is one. The Monogram is not merely decorative: it structures the two chromatic directions chosen for the limited-edition packaging.
The first variation, named Monogram Dune, plays on soft, nude tones. The second, Monogram Infrarouge, offers a more contrasted and assertive palette. These two colour directions inform both the packaging and the products themselves, creating a strong visual coherence between container and content.
- A four-shade eyeshadow palette
- A lip balm
- A lipstick
- A monogrammed mattifying powder compact
- A brush case
- Pouches available in various sizes
Eye and lip products alongside collectible accessories
In concrete terms, the collection offers three makeup products: a four-shade eyeshadow palette, a lip balm and a lipstick. These references cover the two signature zones of runway makeup, eyes and lips, in keeping with Pat McGrath’s world.
The capsule goes beyond colour products alone, however. It also includes a range of small monogrammed cases conceived as genuine collector’s objects. Among them: a mattifying powder compact, a brush case and pouches in several formats. These accessories extend the beauty experience while remaining firmly within the house’s aesthetic.
Louis Vuitton and makeup: a resolutely high-end positioning
This launch is part of a beauty strategy that Louis Vuitton has been building methodically over the past year. The house has made a clear choice to position itself at the top end of the market: prices in this collection start at €170. That price point places the collection in a category of its own, consistent with the house’s identity.
Beyond pricing, the strategy rests on regular product releases and particular attention to range extension, something the array of beauty accessories illustrates directly. This Monogram capsule confirms an unambiguous ambition: to make beauty a fully fledged territory for the house, with its own codes and its own launch rhythm.
