Rimowa reinvents summer with two new colors
Travelling in style takes on a new meaning thanks to Rimowa. This spring-summer 2025, the iconic German luxury luggage brand unveils two new shades in its Essential collection: Verde and Granada, a chromatic ode to dream destinations.
When design and escape become one
Founded in 1896 and a pioneer in the use of aluminum in its suitcases, Rimowa, now under the LVMH umbrella, combines German technicity with contemporary aesthetics. After making a notable appearance in the Emily in Paris series, the label confirms its lifestyle roots.
The new shades Verde, a green inspired by agave foliage, and Granada, a soft pink tending towards ripe pomegranate, embody the emotion of a well-thought-out journey. Together, they evoke the contrasts of an ideal summer: lush vegetation and rosy sunsets.
A Rimowa collection designed for modern globetrotters
The Essential line includes polycarbonate suitcases, toiletry bags, Signature Flap Backpack Small and Signature Sliding Tote, all carefully coordinated to create a contemporary monochrome silhouette. Each piece of luggage features an optimized interior: double compartment, zipped net, and above all, a lifetime guarantee. Sustainable luxury takes on its full meaning here.
A campaign that appeals to our imagination
To accompany this launch, Rimowa unveils a cinematic campaign inspired by the world of Wes Anderson. Papier-mâché models, poetic staging and a visual narrative worthy of an animated travel diary… Luggage travels through cities, oceans and daydreams, affirming that the essential thing is not the destination, but how to get there.
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