Sabrina Carpenter transforms the summer of 2025…
What if summer 2025 already had its icon? The House of Versace relies on the radiant aura of Sabrina Carpenter to reenchant its codes in a collection that will take you by surprise.
A contrarian vision of summer
In the La Vacanza 2025 campaign, Versace doesn’t just show clothes. It’s about total immersion in a luxurious art of living – from poolside to the intimate lounges of a Mediterranean villa. The twist? An atmosphere both retro and contemporary, reminiscent of the old-fashioned elegance of an Italian cinema revisited by the lens of Carlijn Jacobs. Here, nothing is static: classic lines flirt with resolutely modern details.
Sabrina Carpenter, unexpected but consistent muse
Why Sabrina Carpenter? Because she embodies a rare blend of assertive glamour and spontaneous freshness. The two-time Grammy-winning singer sees this collaboration as a way of extending her image as a free-spirited, multi-faceted artist. In her own words: “This collection is free, exhilarating, and so much fun to wear.”
More than a mere muse, she becomes the embodiment of a sunny summer, in a campaign where every image seems designed to capture a suspended moment. Special mention must go to the boldly redesigned Tag bag, which becomes a central element of this overall aesthetic vision.
Versace Home, the discreet but strategic guest
Behind the campaign, an often overlooked dimension: the subtle presence of Versace Home. It’s not just a set. It’s a signal: the brand claims a total lifestyle, where fashion, interior design and travel are combined in a single signature. A clear nod to the Italian art of living… which Paris loves to reinterpret in its own way.
Why this campaign deserves a closer look
La Vacanza 2025 is not just a summer collection. It’s a statement of intent. Versace revisits its heritage with a new lightness, without sacrificing depth. In this blend of nostalgia and contemporary affirmation, the campaign opens up a stylish field of expression, where everyone can project their own version of luxury.
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