Maison Kitsuné launches Kitsuné Bien-Être: the fragrance that changes everything
After fashion, music and coffee, Maison Kitsuné takes on beauty. And as always with the Franco-Japanese brand, the results exceed expectations. Here’s a closer look at a range that combines hinoki wood and Haussmann parquet.
Perfume as a sensory manifesto
The first creation in the Kitsuné Bien-Être line, Note de Hinoki is much more than a fragrance: it’s an immersion. Conceived with perfumer Barnabé Fillion, this singular scent evokes both the hushed salons of the Palais-Royal and the spirituality of Japanese temples.
The accord? Refined sandalwood, airy May rose and the sacred note of hinoki wood. The result is an olfactory signature of waxed wood, both warm and meditative. The sensory architecture is reminiscent of Parisian interiors with their patina, while distilling a typically Japanese calm.
A skincare range to prolong the sillage
The experience doesn’t stop with the fragrance. Kitsuné offers Note de Hinoki in a range of well-being products. A hand cream with shea butter, nourishing and enveloping. A revitalizing shampoo that restores shine without weighing hair down. A moisturizing, smoothing and soothing conditioner. A gentle cleansing base for hands and body, ideal for everyday use.
Each product is formulated to transform a mundane ritual into a sensorial gesture, in keeping with the Kitsuné universe: demanding, refined and crossbred.
A coherent lifestyle strategy
This launch continues Maison Kitsuné’s hybrid positioning, combining Parisian elegance with Japanese minimalism. After conquering the fashion scene and lifestyle café addresses – notably in Paris, Seoul and Tokyo – the brand is expanding its footprint.
This foray into cosmetics could well herald a new wave of fashion-beauty brands, like Jacquemus or Officine Universelle Buly, where stylistic DNA is translated into fragrance gestures.
Where can I find it?
The Kitsuné Bien-Être line is available in Maison Kitsuné boutiques and on maisonkitsune.com. A unique opportunity to capture a little of the Palais-Royal spirit, between olfactory design and skincare aesthetics.
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