Molli, a house like no other, opens its doors
No flashy windows, no omnipresent logos. At Molli, discretion is a signature. And its new boutique in the Golden Triangle proves it brilliantly.
Molli opens its largest store in Paris
Located at 29 rue François 1er, a stone’s throw from the Champs-Élysées, Maison Molli has opened a new 100 m² showcase that embodies both the soul of the brand and its determination to write a new chapter in the history of women’s ready-to-wear. Conceived as a friend’s home, the boutique combines antique furniture, warm parquet flooring and bouquets of crocheted tulips to create a soft, inspiring and resolutely singular atmosphere.
A library of women, a dressing room of emotions
Behind the counter, a living library invites customers to share their favorite reads. Each book is accompanied by a note from Charlotte de Fayet, founder of the house, or a close friend. Here, you can read, dream or try on a piece in a gingham-lined fitting boudoir. Here, shopping becomes a sensitive, almost literary experience.
Knitwear as art, the boutique as manifesto
Since its takeover by Charlotte de Fayet in 2015, Molli has transformed its knitting heritage into a manifesto of textile creativity and contemporary elegance. Pleated dresses, flowing knit pants, ruffled tops… Each piece is seamlessly knitted in noble yarns – extra-fine virgin wool or mercerized cotton – in French and Italian workshops. Knitwear becomes silhouette, language, softness incarnate.
Felt luxury, a confidential address
With this discreet flagship, Molli is taking part in the renaissance of the Golden Triangle, alongside cutting-edge galleries and new brands. The boutique embodies a vision of luxury that is intimate, sustainable and timeless.
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