A watchmaking salon grows up in the shadow of the Burj Khalifa…
Only 10 years old, it already has the ambitions of a giant. In 2025, Dubai Watch Week will change scale to challenge Geneva and seduce the most exclusive houses.
Dubai Watch Week aims higher for its 10th anniversary
From November 19 to 23, 2025, Dubai Watch Week (DWW) celebrates its 10th anniversary by moving to Burj Park, at the foot of the famous Burj Khalifa. A highly strategic address, just a stone’s throw from the Dubai Mall and its prestigious watch brands(Tag Heuer, Rolex, Vacheron Constantin). This change of venue marks a deliberate move upmarket, after the 2024 edition was held in Hong Kong.
The space will now cover 18,000 m², compared with 8,000 m² for previous editions. The aim is to welcome more than 90 watchmaking companies, including big names such as Breitling, Tudor, Hublot and Chopard, as well as ultra-confidential names like FP Journe, Voutilainen and A. Lange & Söhne.
A showcase for independent watchmaking
In addition to the established brands, DWW 2025 will also feature a number of independent designers. Among them will be Ressence, Nomos, Louis Erard, Ulysse Nardin and Triblobe. Newcomers such as Studio Underd0g, ID Genève and Norqain will also be making their debut at the show. A diversity that reinvents the watchmaking show model, breaking away from Geneva’s fixed codes.
In 2023, the show welcomed 23,000 visitors, up 42% on 2021. The 2025 target is clear: to approach the 55,000 visitors recorded by Watches & Wonders.
An ambition worthy of Dubai
Hind Seddiqi, CEO of Dubai Watch Week, says it all: “We want to inspire the global watch industry and create an unforgettable experience. As it moves upmarket, the event is banking on redesigned conferences, immersive experiences and iconic scenography in the image of the city.
An appointment that redefines the rules of time
Behind its glitz and glamour, Dubai raises a real question: what if the future of watchmaking is now being played out far from Switzerland?
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