Accor commits to world heritage

Hotel giant Accor strengthens its CSR strategy with an ambitious new initiative: world heritage preservation.

At a time when sustainability is becoming a key criterion for travelers, Accor is announcing a strategic partnership with the World Monuments Fund (WMF), an independent organization working to safeguard endangered historic sites. The aim: to restore and preserve four endangered cultural sites around the world.

Four destinations, one common challenge: safeguarding the environment

This partnership takes the form of targeted support for four major sites:

• The Sorbonne chapel in Paris, in need of extensive restoration,
• The Qhapaq Ñan, a network of Andean roads, threatened by erosion and vandalism,
• The historic mining landscape of Serifos, Greece, weakened by abandonment,
• And the historic water systems of Bhuj in India, affected by urbanization and climate change.

These projects will be the subject oftechnical studies and restorations carried out with local communities, in a responsible and collaborative approach.

A CSR strategy in tune with passenger expectations

With over 5,600 hotels and 10,000 restaurants in 110 countries, Accor is committed to going beyond traditional hospitality. This partnership reflects a sustainable vision of tourism, rooted in the protection of collective memory and world heritage.

Group Chairman Sébastien Bazin says: “Cultural heritage is at the heart of the tourism industry. Through these projects, we hope to inspire a new approach to cultural protection, weaving deep links between cultures.”

A strategic challenge for tomorrow’s tourism

At a time when, according to a Hilton 2024 trends report, 74% of travelers consider sustainability to be an important criterion, Accor anticipates a mutation of the industry: more aware, more ethical, more committed.

This partnership with the WMF marks a turning point in the Group’s strategy, placing culture and heritage at the heart of a more responsible form of tourism.

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