Cadillac Wellness Days: the wellness experience you never saw coming
From roar to inner silence. Cadillac takes an unexpected turn by investing in well-being in the heart of Paris. On May 24 and June 21, 2025, Cadillac’s Opéra showroom will become a place of feminine empowerment. On the program: yoga, nutricosmetics and light meditation… in an electric SUV.
Cadillac’s version of well-being: an unexpected immersion
At 7 rue Meyerbeer, in the 9ᵉ arrondissement, the iconic American brand is transforming its flagship into a holistic village. Right from the entrance, a beauty pop-up showcases a cutting-edge selection of wellness brands: dermo skincare from RoC, clean supplements from D-LAB, LED innovation from Nooance, and sculpting clothing fromElastique Athletics.
Between two masterclasses on menopause or integrative medicine, we sip adaptogenic drinks and discover new-generation detox rituals. A lifestyle moment that targets the contemporary woman who is curious, committed and… demanding.
Loft yoga, meditation in the car
The experience continues on the 2ᵉ floor, in a 600 m² loft, open to the public for the first time. Four sessions of YUJ Flow,Hélène Duval‘s yoga method, are scheduled here. Minimalist ambience and natural light.
But the most memorable surprise is undoubtedly the meditation on board the LYRIQ, Cadillac’s 100% electric SUV. Massaging seats, total silence, integrated chromotherapy: a fully-fledged pampering experience, where the car becomes a regenerating cocoon.
When luxury changes face (and pace)
Under the impetus of Mary Barra, the first woman to head a global automaker, Cadillac is breaking away from its traditional roots. After a mobile showroom in Laax, an ultra-connected Swiss resort, the brand continues to weave a new cultural narrative of luxury, rooted in design, innovation… and slow living.
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