Star Wars rooftop opens at Disneyland Paris: summer’s secret weapon for fans and the curious
A Star Wars rooftop opens in Paris. But behind the scenes, Disneyland is playing out a meticulous strategy. A novel way for Disney to capitalize on the cult universe while mastering the customer experience.
At Discoveryland, the galaxy takes to the skies
Open from May 31, 2025, Lounge Lightspeed transforms the Starport rooftop into a cosmic gateway. The choice of location is not insignificant: it adjoins the Star Tours attraction, the beating heart of the Star Wars license at Disneyland Paris.
Designed by the Walt Disney Imagineering teams, this ephemeral rooftop can accommodate just 50 people. A reduced capacity designed to promote exclusivity. And above all, to enhance the intensity of an immersive experience.
A luxury experience
Access to the rooftop is not simply an extension of the visit. It’s a scenic interlude, akin to a VIP lounge. Details designed for discerning fans include galaxy-inspired furnishings, a bespoke drinks menu and saga sound effects.
Characters such as BDX droids are programmed to interact with visitors. The aim is to create a strong emotional bond, even outside the classic attractions.
Immersion becomes a loyalty lever
With this project, Disney is betting on made-to-order emotion. The idea: to turn a simple moment of pause into a memorable souvenir. The space, open from 1pm to 10pm until September 17, 2025, offers more than just a breathtaking view of Discoveryland.
It also offers an upscale range of services, including new snacks, Star Wars-branded drinks and themed coaching. A way of extending the universe while controlling every point of contact.
An ephemeral but strategic format
Sponsored by Coca-Cola, this launch is more than just a marketing gimmick. It heralds a new phase in the diversification of the customer experience. By testing this format, Disneyland Paris is evaluating the profitability of occasional premium offers.
The challenge is clear: boost summer visitor numbers while targeting an international clientele with a penchant for event-driven concepts.
A response to generational expectations
The success of Lounge Lightspeed is part of a wider trend: that of scripted consumption. At a time when audiences are looking for more than just entertainment, Disney is reinventing its spaces like luxury brands: exclusive, immersive, desirable.
With its emphasis on rarity and storytelling, the group is laying the foundations for a meticulously crafted galactic experience, designed to attract followers – and publication on Instagram.
Want to go there?
The Lightspeed Lounge is accessible at no extra charge, but subject to availability. All the more reason to plan your visit in advance.
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