Hurry Up Tomorrow: The Weeknd changes face… and format
The Weeknd blurs the line between melancholy sounds and hypnotic cinema.
With “Hurry Up Tomorrow”, the Canadian artist signs a double project: a final studio album under this pseudonym, and a daring psychological thriller, currently in cinemas.
A musical trilogy comes to an end… on the big screen
After After Hours (2020) and Dawn FM (2022), The Weeknd closes a trilogy as musical as it is narrative. Each opus wore a mask: the bloody smile, the assumed old age, and now the naked melancholy of “Hurry Up Tomorrow” . The album, introspective and dramatic, marks the end of his stage alias, as the artist himself announced on Instagram.
“I look in the mirror and feel both old and new, stuck in limbo.” This quote perfectly sums up the tension between past and rebirth that permeates the album. The first single , “São Paulo”, released on October 31, sets the tone: a disturbing clip featuring a pregnant Anitta strolling masked through a world of terror.
A film, silences and lots of glances
But The Weeknd didn’t stop there. He transposed his vision into a feature film of the same name, which he co-wrote, co-produced and starred in. Director: Trey Edward Shults, acclaimed for It Comes at Night. Joining him are Jenna Ortega and Barry Keoghan, whose raw, intense acting makes for a deliberately sensory film in which music and silence shape the narrative.
The soundtrack, composed with Daniel Lopatin(Uncut Gems, The Bling Ring), includes previously unreleased tracks by The Weeknd. The result? A hybrid between music video, intimate confession and immersive cinematic experience.
The Weeknd, total artist?
Blending music, image and storytelling, The Weeknd breaks free of his stage name to open a new creative cycle. Hurry Up Tomorrow is not just a farewell: it’s a gateway to the unknown.
🎬 The film is currently playing in cinemas. An artistic transformation not to be missed.
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