Lito, the start-up that offers you a Monet for €1,000

What if you could touch a Monet without going through a museum? That’s the (fiery, but credible) promise of Lito, the Austrian start-up redefining the reproduction of works of art.

Masterpieces at your fingertips… and your wallet

Founded in 2022, Lito offers stunningly fine reproductions of major paintings from the history of art. Using patented lithography technology, every relief, crack or roughness is scanned to the nearest micron, then reproduced in several layers on canvas or paper.

The result? A Van Gogh or Cézanne at home, for less than €1,000, framing and certificate included. An unprecedented democratization of heritage, attracting curious amateurs and enlightened collectors alike.

Partner museums, certified quality

The gamble is so serious that the Musée d’Orsay, the Musée de l’Orangerie and the Louvre Abu Dhabi have already approved the approach. Even the usually ultra-reserved Fondation Le Corbusier has finally given in. The precision is such that a reproduction of L’Église d’Auvers-sur-Oise was presented to the public without color, so that they could feel its texture – a first in cultural mediation.

Each print is limited (200 to 300 copies) and comes with a certificate of authenticity validated by the institution that owns the original work.

Technology that also appeals to living artists

Alongside its museum reproductions, Lito also publishes contemporary works by Erwin Wurm, Daniel Arsham, Billie Zangewa and Amoako Boafo. These are numbered pieces, often destined for discerning collectors, particularly in the United States.

With rapid growth and international ambitions, Lito is also tackling a market saturated with uncertainty. “Why pay 121 million for a Magritte when you can have it for 1,000?” mischievously questions John Dodelande, the company’s French co-founder.

Also read: Beauvoir, Sartre and Giacometti: an exhibition that blurs boundaries