Made-to-measure T-shirts become the new insider’s statement

True chic no longer shouts, it insinuates itself. And if there’s one piece that perfectly illustrates this in 2025, it’s the made-to-measure T-shirt. A reinvented basic that becomes the emblem of discreet, thoughtful, embodied luxury. At the forefront of this movement? Parhela, a young, ultra-confidential brand.

A signature basic

Long relegated to the rank of underwear, the T-shirt is changing its status. Today, it embodies a new paradigm of clothing: fewer pieces, but better cut. Jennifer Aniston, a figure of controlled minimalism, recently confessed to reworking all her T-shirts. A gesture that, with Parhela, becomes manifest.

The London-based brand offers a made-to-measure monogrammed T-shirt, crafted from rare Italian fabrics and sewn in ethical workshops. Each piece is produced in ultra-limited series, with extreme attention paid to finishing touches.

Luxury is no longer ostentatious, it’s personal

“Parhela strikes the perfect balance between individuality and luxury,” sums up stylist Susan Bender Whitfield, a close associate of Naomi Campbell and Edward Enninful. Here, no visible logo, but a cut that sublimates the silhouette, a silky, almost living material that catches the light like an artist’s canvas.

Worn alone or under a blazer, this T-shirt becomes the central element of a smart wardrobe. It structures the look, while asserting a refusal of noise. Because in an age saturated with stimuli, true luxury lies in fit, in the detail that only the discerning eye recognizes.

Parhela or the art of slow clothing

In a frenetic industry, Parhela claims a slow pace. Each model is conceived as an exceptional piece, with no compromise on ethics or sustainability. A wardrobe of conviction rather than consumption.

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