This cult Guerlain skincare is a hit in Korea… we love it!
What if the most effective anti-aging skincare of the moment came… from France? While South Korea is imposing its skincare rituals worldwide, Guerlain’s Abeille Royale range is unanimously acclaimed in the land of glazed skin. And it’s no coincidence.
Guerlain Abeille Royale: Korean women’s favorite serum
Yes, you read that right. This French serum, by Guerlain, is selling like hotcakes in South Korea. It is now sold every 26 seconds worldwide. The name? Advanced Huile-en-Eau Jeunesse from the Abeille Royale range.
Yet Korea is renowned for its demanding skincare standards. Perfect texture, proven efficacy, clean formulation… the products that make their mark there have to meet every criterion. And Abeille Royale ticks them off one by one.
A honey-based formula… but not just any honey
This treatment is the fruit of over 10 years of scientific research. Thanks to Dynamic Blackbee Repair technology, Guerlain has developed a high-performance serum based on rare honeys and royal jelly.
Among them, the famous Ouessant honey, from a UNESCO biosphere reserve. Rich in polyphenols, it helps regenerate the skin and reinforce its structure. Honey from Ireland boosts hyaluronic acid production, while honey from Norway, from protected mountain areas, visibly improves firmness.
Impressive clinical results
From the very first hour, the figures speak for themselves: Moisturization +124%, wrinkles -25%. And after one month of daily use: Firmness +53%, radiance +60, elasticity +56%.
These results are achieved by targeting senescent cells, the so-called “zombie cells” that slow down skin regeneration. Version 2024 of the serum claims a 339% revitalization of these cells. A scientific feat hailed by dermatologists.
A revolutionary texture
Oil, lotion and serum in one: Guerlain’s “oil-in-water” texture combines the best of all three worlds. The application is sensorial, melting and ultra-light, without ever leaving a greasy film. Ideal for all skin types, even sensitive.
A strong ethical and environmental commitment
Guerlain’s worldwide success is not based solely on its effectiveness. Guerlain also plays the sustainability card. With 99% of its ingredients of natural origin, this serum is part of a responsible approach.
For over 10 years, the company has been committed to protecting bees, notably through theAssociation de sauvegarde de l’abeille noire d’Ouessant, the Women for Bees program (in partnership with UNESCO) and Bee Schools educational workshops.
Guerlain, French luxury reinvented
Beyond its scientific performance, this serum embodies French cosmetic elegance: refined packaging, a sensorial skincare routine and a formulation designed to last over time and through fashion.
Why Korean women love them
They are known for their obsession with glow, but not at any price. Korean women prefer powerful, gentle and innovative skincare products, with particular attention to the traceability of ingredients.
With Abeille Royale, they find these criteria… and much more. Guerlain is perceived as a trusted house, both a pioneer in luxury cosmetics and conscious of its ecological impact. The serum offers them what few other skincare products can: a visible, rapid, long-lasting transformation – all with a rare pleasure of use.
Also read: Rosa Verde, the Guerlain fragrance we love to wear in summer
