Hair gloss: the trend that has beauty addicts in a frenzy
After lips, gloss is now being used on our hair. And it’s not just a fashion statement: the trend is even seducing studio hairdressers. Focus on this hair obsession that shines (literally) like a thousand lights. Morroccanoil signs our favorite gloss.
Hair gloss, the new shine weapon
Over the past few seasons, hair glosses have become the essential gesture for restoring radiance to dull hair. Gone are the days of heavy or chemical treatments, replaced by lightness, softness and a mirror finish. Inspired by professional salon techniques, this routine can now be applied at home, for almost immediate results.
At the heart of the trend are gel-like textures, shine-enhancing active ingredients and restorative technologies capable of illuminating without weighing hair down. A sensory approach that fuses care, styling and aesthetics – perfect for reviving color between appointments or enhancing natural hair.
Moroccanoil’s high-gloss gloss mask
Moroccanoil has followed this trend with a product as practical as it is effective: Masque Gloss Ultra-Brillant, which replaces the famous Masque Pigmentant Clear, but with an unchanged formula and a new look.
This treatment is applied in the shower, in 5 to 7 minutes, after shampooing. Thanks to ArganID™ technology, it repairs the cuticle while sealing the fiber for an instant satin effect. The result? Silky, soft, radiant hair, whatever its nature.
The figures speak for themselves:
- 95% of users notice an immediate satin effect
- 96% note intense revitalization
- 86% notice an enhanced shine from the very first application
Vegan, not tested on animals and packaged in eco-responsible packaging (50% recycled materials), this skincare product ticks all the boxes for a modern, committed product.
Shine becomes an everyday gesture. With Moroccanoil gloss, lengths are given light and fluidity, without the need for a salon. Try it now, especially in midsummer.
Also read: Moroccanoil: smelling your shampoo is the flex of summer
