Casablanca opens its first Parisian showroom in Faubourg Saint-Honoré

It’s news that’s not going unnoticed in the Parisian fashion scene: the Casablanca fashion house is opening its first boutique in Paris, and not just anywhere.

Le Faubourg Saint-Honoré, symbol of an ascent

The label founded by Charaf Tajer has secured a prestigious foothold in one of the capital’s most coveted thoroughfares: the Faubourg Saint-Honoré, alongside Brunello Cucinelli, Alaïa, Comme des Garçons and Alberta Ferretti. This move to the 8ᵉ arrondissement, in the heart of Paris’s golden triangle, is anything but a coincidence.

This district, reserved for historic houses or internationally established labels, confirms Casablanca’s place in the global luxury landscape. A feat that Charaf Tajer himself describes as a personal “achievement” and a “sign of progress” for his young company.

A personal dream come true

In a statement full of sincerity, Charaf Tajer looks back at the history of a dream long considered unattainable:

“When my parents arrived in France, my mother worked as a cleaning lady… Setting up a couture house on this street was impossible.

What was only a fantasy a few years ago is now a tangible reality: a 460 m² boutique spread over three floors, blending marble, metal, wood, velvet and mosaics. All in a colorful, pop aesthetic, where red, green and blue – the brand’s signature hues – dialogue with geometric, rounded shapes.

A complete showcase of the Casablanca universe

This new address presents the entire universe of the house: men’s and women’s collections, accessories, leather goods… The space is conceived as a physical extension of its imagination, at once sunny, playful and architectural.

Since its launch in 2018, Casablanca has cultivated a hybrid identity, between Parisian couture, street culture and Mediterranean inspirations. By moving to Paris, the brand has come full circle: it’s back where it’s been parading since 2019, but this time with a street-side storefront.

A well-honed expansion strategy

The Paris opening also marks a strategic turning point. Casablanca is aiming for sales growth of +30%, and is forecasting sales of 60 million euros by 2025. Next step? A boutique in Los Angeles in July, a sign that the brand is more than ever committed to its international ambitions.

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