NUXE reinvents its cult oil with an ultra-practical twist…
It’s cult, inescapable, almost mythical: Huile Prodigieuse® by NUXE is changing format and turning heads… literally and figuratively. Since May 2025, the brand has launched its roll-on version, an unprecedented variation that could well change your beauty routine.
A new beauty gesture
In 2025, Huile Prodigieuse® adopts a chic, practical roll-on format. The goal? Offer a more precise, playful and sensorial application. Thanks to its 360° ball, this new product makes it possible to sublimate body, face and hair in a single, targeted gesture. Gone are the spray bottles, replaced by an elegant, easy-to-carry bottle in glass and gold metal.
Same formula, new feel
Good news: the formula remains unchanged. Still vegan*, Huile Prodigieuse® contains a cocktail of 7 precious plant oils (Macadamia, Argan, Camellia, Tsubaki…). It moisturizes, repairs and illuminates without leaving a greasy residue, with the iconic dry texture that has made it such a success. The “Gold” version offers a subtle pearlescent finish for instant radiance.
Why this launch is strategic
One bottle sold every 6 seconds worldwide: it’s hard to touch an icon without risking a false note. Yet this new roll-on format enables NUXE to appeal to a younger clientele, adept at nomadic formats andmulti-zone uses. It’s the perfect way to extend the reign of a classic, while modernizing its approach without betraying its DNA.
Practical info
Huile Prodigieuse® Roll-On 60 ml: €35.90
Huile Prodigieuse® Or Roll-On 60 ml: €43.90
📍Where to find them? In pharmacies, parapharmacies , department stores, NUXE Spas
🌐 And on the official website: www.nuxe.com
🧖♀️ Use: on face, body or hair, all year round.
Also read: The B-A-R Korean collagen mask: the beauty revolution that takes place while you sleep
