LVMH acquires L’Opinion and L’Agefi: a strategic move on the media scene

Luxury goods giant LVMH has finalized the acquisition of Bey Médias, parent company of L’Opinion and L’Agefi, strengthening its grip on the French media landscape.

Already the owner of Les Echos, Le Parisien and, more recently, Paris Match, LVMH is pursuing its diversification strategy by acquiring two key titles in the field of economic and financial information. A far from insignificant acquisition in a context of increasing media concentration.

On July 2, 2025, LVMH announced the purchase of 100% of Bey Médias, consolidating a presence already begun with a 25% stake. This move enables the group headed by Bernard Arnault to integrate into its fold the newspapers L’Opinion, with its luxury and lifestyle supplement called O2, and L’Agefi, media specialized in economics and finance. Between them, these two titles employ 150 people, including 90 journalists. The editors-in-chief, Rémi Godeau and Alexandre Garabedian, remain in place, guaranteeing editorial continuity.

Paris, the media hub of luxury

This media reinforcement is in line with a logic of power of influence, particularly in Paris, where all these titles have their offices. L’Opinion, anchored in the capital since its creation in 2013 by Nicolas Beytout, has developed a loyal following in economic circles. As for L’Agefi, its historical presence in Paris makes it a reference for finance professionals. This link with Paris is also strategic: it’s where the spheres of power, luxury and the media intersect, giving LVMH additional leverage to shape narratives.

Independence on display but under scrutiny

LVMH has integrated Bey Médias into Ufipar, a subsidiary separate from Les Echos – Le Parisien. A way of maintaining relative editorial autonomy while ensuring strategic coherence. However, it’s hard to ignore questions about editorial independence, in a context where belonging to a large group can influence editorial choices.

A strategy of influence

This acquisition, like those of Paris Match and Le Parisien before it, illustrates LVMH’s clear determination to control its image, invest in the symbolic and participate in shaping public opinion. Despite slower growth in 2024 (+1%), the company continues to rely on the press as a tool of influence. In Paris, this dynamic is particularly perceptible: the major editorial offices are never far from the headquarters of the luxury brands.

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