Puig continues to grow in 2025 and aims for the top of the global beauty market
The Puig Group recorded growth of +7.6% in the first half of 2025, driven by its strong perfume, make-up and skincare brands.
Spanish family firm Puig, known for prestigious brands such as Byredo, Charlotte Tilbury and Paco Rabanne, continues to make its mark on the global beauty landscape. The group posted solid growth of +7.6% in the first half of 2025, with sales of 2.3 billion euros, confirming its ability to withstand a sometimes uncertain market.
The main driver of this growth remains the perfumes and fashion segment, which accounts for 73% of total sales. This segment recorded an increase of +8.6%, driven in particular by the excellent results of Byredo, which posted double-digit growth. In skincare, sales were up by a similar 8.6% to 276 million euros. The Uriage and Charlotte Tilbury Skincare brands did particularly well.
Make-up and geographical zones: contrasting results
The make-up sector (15% of sales) grew more modestly at +2%, although the second quarter showed a clear rebound with over +10%. In geographical terms, the EMEA zone (Europe, Middle East and Africa), which accounts for more than half of sales, posted more measured growth of +3.6%. By contrast, the Americas (+10.9%) and above all Asia-Pacific (+16.5%) showed strong dynamism, thanks in particular to South Korea and Japan.
A tangible impact all the way to Paris
Puig’s international growth has repercussions right down to the streets of Paris, where demand for brands such as Byredo, Penhaligon’s and Carolina Herrera is growing in niche boutiques and department stores like Le Bon Marché and Galeries Lafayette Haussmann. The success of these labels, combined with a well-thought-out omnichannel strategy, reinforces Puig‘s position as a major player in luxury cosmetics in France.
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