The Hilfiger Racing Club: Tommy Hilfiger brings speed back to preppy style

With its new campaign “The Hilfiger Racing Club”, Tommy Hilfiger injects the world of motorsport into its preppy wardrobe. The result is a Fall 2025 collection that is classic, dynamic and highly stylish.

Tommy Hilfiger shifts into high gear for the fall season 2025. With “The Hilfiger Racing Club“, the American fashion house revisits its preppy heritage through a campaign inspired by the world of vintage motor racing. An aesthetic halfway between university tradition and racetrack spirit, designed to appeal to a generation in search of stylish authenticity.

A campaign of elegance and speed

Photographed by Glen Luchford, the campaign features two icons: Nicholas Hoult, British actor and classic car enthusiast, and Claudia Schiffer, timeless figure of glamour. Together, they embody a new vision of style: freer, more playful, but still sophisticated.

The wardrobe? Fitted blazers, reworked tartans, responsible wool trench coats, paddock-style waterproof jackets… Each piece takes the codes of preppy style and turns them on their head. Ties are tied nonchalantly, pleated skirts are worn with crested sweaters. A far cry from rigid formalism: here, classicism becomes a playground.

An aesthetic calibrated for TikTok… and Paris

This collection doesn’t just revisit the classics: it anchors them in the zeitgeist. The highly visual result should quickly find its way onto Instagram feeds and onto the streets of Paris. In neighborhoods like Le Marais and Saint-Germain-des-Prés, we can already imagine these preppy silhouettes revisited and displayed in front of galleries, cafés or concept stores like Tom Greyhound or Merci.

More than a collection, a community

Tommy Hilfiger’s “The Hilfiger Racing Club” is more than just a collection. He’s creating a universe, a platform, an immersive experience. Activations are planned throughout the season, with meetings, collaborations and events revolving around automotive culture and style. It’s a bold gamble to give the brand a modern edge.

Also read: Luxury bags: the 7 vintage models, sure-fire values for back-to-school