L’Occitane opens an event boutique in the Marais district

L’Occitane en Provence sets up an ephemeral boutique in the heart of the Marais district. An immersive space dedicated to its star ingredient: almonds. A sensory experience to be discovered until the end of September in Paris.

This autumn, L’Occitane en Provence unveils a brand-new concept in Paris. Located at 3 rue des Francs-Bourgeois, this event boutique marks a turning point for the Provençal brand. Conceived as an evolving stage, this address invites the curious to enjoy an original experience based on the brand’s emblematic products, starting with almonds.

This opening is in line with the company’s desire to offer ephemeral, immersive formats that can be renewed with the seasons. The boutique will change universe several times a year, depending on launches and collections. For this first edition, almond is the star ingredient in a range of enveloping, gourmet body care products.

A sensory immersion around almonds

The space featuresalmonds in all their forms, in a soft, soothing atmosphere. Here you’ll find the brand’s great classics: shower oil, concentrated milk, body scrub and concentrated body milk. All products are showcased in a warm, natural setting, in keeping with the spirit of Haute-Provence, the birthplace of L’Occitane.

A rough and refined setting in the heart of the Marais district

The boutique’s design reflects the brand’s image: authentic, sober and elegant. Lime-rendered walls, sun-kissed hues, mineral tiling and a monumental stone basin: everything evokes nature and craftsmanship. This setting offers a soothing contrast to the hustle and bustle of the Marais, while recalling the brand’s rural origins.

A store not to be missed in Paris this autumn

Until the end of September, this ephemeral boutique allows visitors to rediscover the sensory world of almonds, L’Occitane’s flagship ingredient. From October, a new setting will take place with a different theme. This original format could prove attractive to other brands, as it offers an enriched customer experience.

If you’re looking for ideas for a sensory outing in Paris, don’t miss this confidential address.

Practical info:
📍 L’Occitane – Boutique événementielle
3 rue des Francs-Bourgeois, 75004 Paris
🗓️ Until September 30
🕙 Open daily from 10am to 7pm
🚇 Metro: Saint-Paul (Line 1) or Hôtel de Ville (Line 1, 11)

See also: SEPHORiA 2025: the beauty event returns to Paris on October 10 and 11