French Bloom, the alcohol-free effervescence that seduces Formula 1… and Paris

With French Bloom, Constance Jablonski and Maggie Frerejean-Taittinger impose a new ritual on the codified world of F1. A bold gamble that also resonates in Paris, where sobriety is becoming a chic art of living.

It’s a first in Formula 1 history: a non-alcoholic sparkling wine becomes the official drink of the celebrations. And behind this innovation are two Frenchwomen with an ambitious vision: Constance Jablonski, an internationally renowned model, and Maggie Frerejean-Taittinger, an entrepreneur from the wine world. Together, they founded French Bloom, a festive alternative designed for a generation in search of pleasure… without compromise.

A gentle revolution in a world of speed

If F1 often rhymes with champagne sabré, French Bloom wants to offer a 0.0% version that’s as luxurious as it is inclusive. The drink will be present in all official boxes for the next ten seasons. This partnership was facilitated by Moët Hennessy ‘s entry into the company’s capital in 2024. Since then, French Bloom has traced its path from Monaco to Austin, never losing sight of its objective: to enable everyone to have a drink.

The performance is as much technical as it is cultural. ” Same pop, same foam, same pressure,” explains Constance Jablonski. For the founders, alcohol-free is no longer a secondary option, but a contemporary expression of luxury.

Paris, discreet bastion of elegant sobriety

In Paris, where social dinners, vernissages and catwalk aftershows punctuate the evenings, French Bloom is particularly popular. In a city where wine is an institution, imposing a de-alcoholized wine was, until recently, a provocation. But times are changing. From Saint-Germain-des-Prés to the Marais, Paris’s gilded youth wants to be able to drink “less but better”.

More than just a drink, French Bloom is part of a cultural movement. That of a generation that celebrates without excess, demands well-being, and refuses to let partying exclude. For Constance Jablonski, it’s not a question of banning alcohol, but ofopening up the field of possibilities, especially in an international context, where cultures and practices vary.

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