Sofia Coppola publishes a tribute to Chanel: between cinema, fashion and memory

American filmmaker Sofia Coppola creates a visual work dedicated to the House of Chanel, combining rare archives and cinematic aesthetics. A publication that links Paris, luxury and an artist’s intimate view of almost a century of creation.

Through Chanel Haute Couture, Sofia Coppola explores the great hours of the House of Chanel in a 448-page book-object. Released on September 8, the book is published by Important Flowers, the publishing label recently launched by the filmmaker, in partnership with British publisher MACK. The project was conceived in collaboration with Éditions 7L, founded in Paris by Karl Lagerfeld, an emblematic figure of the house.

Available at around 100 euros, this volume brings together Polaroids, catwalk shots, studio portraits, backstage images and personal documents. It follows a chronological line from Gabrielle Chanel through Karl Lagerfeld to Virginie Viard. The object presents itself as a visual capsule combining memory, fashion and cinematographic insight.

A feminine and personal look at the Chanel heritage

Sofia Coppola has a long-standing relationship with the house, and has attended many of its Paris shows. This familiar relationship is reflected in the sensitivity of the book. Rather than delivering a fixed story, the director offers a selection of images evoking the gestures of the atelier, the discreet elegance of materials, and the backstage world of Parisian haute couture. This is not just a fashion book, but a visual reflection on the transmission and timelessness of style.

When luxury brands invest in publishing

Like other prestige labels, Chanel has adopted a strategy of perpetuating its heritage through works of art. Here, publishing becomes a storytelling tool, complementing fashion shows and exhibitions. Paris, as the capital of fashion and Chanel’s historic headquarters, remains central to this approach.

This type of publication will also be of interest to enthusiasts of photography, editorial design and fashion history. For readers in Paris, the book is available from specialist bookshops such as Editions 7L in the 6th arrondissement, or Librairie Galignani.

A must-see publication for fashion and film lovers

With this book, Sofia Coppola gives a new dimension to the history of Chanel, without any commercial discourse, but with a genuine curatorial approach. The object is seductive in its sobriety, visual coherence and absence of gratuitous effects.

Also read: “Véronique”: an intimate portrait of Véronique Sanson by Tom Volf