Kendall Jenner lights up the Prada FW25 campaign

Prada is hitting hard this summer 2025 with the launch of its Fall/Winter campaign dubbed “Motion Pictures”. Kendall Jenner is the central figure, embodying the movement and vital energy at the heart of this artistic project. This approach confirms Prada’s quest for contemporary, mixed and spontaneous authenticity.

A fashion vision in perpetual motion

The Prada FW25 campaign does more than simply illustrate clothes. It explores the language of movement as a form of everyday expression. The photographs by Oliver Hadlee Pearch and the film by Frank Lebon capture imperfect but profoundly real gestures.

Directed by Miuccia Prada and Raf Simons, the collection is part of an aesthetic in which rigidity disappears. Spontaneity and freedom become central pillars, giving silhouettes a lively aura. Kendall Jenner embodies this spirit, linking fashion, rhythm and authenticity.

Instead of striving for icy perfection, Prada here values the unexpected. The garments – in wool, leather and poplin – seem shaped to accompany natural gestures. A daring way to bring haute couture and real life closer together.

Kendall Jenner, a generational symbol

An influential figure, Kendall Jenner brings to this campaign more than just a face: a cultural resonance. Her aura as a star model connects the Italian fashion house with a young, global audience keen on moving images.

Chosen as the central ambassador, she symbolizes the hybridization of gender, time and style. She embodies the energy of the collection as much as she makes it accessible to the general public. For Prada, associating itself with such a personality is never insignificant.

Through her captured gestures, Kendall conveys a sometimes unpredictable vitality. This role goes beyond simple modeling to serve a narrative in tune with the contemporary spirit.

Prada FW25 art direction

The campaign was orchestrated under the expert eye of Ferdinando Verderi, who ensures narrative and visual coherence. By combining photography and video, he reinforces a multimedia narrative adapted to today’s uses. The viewer discovers each piece as a story in motion.

The partnership between Miuccia Prada and Raf Simons reinforces this creative approach. The two artistic directors see clothing as a medium for collective, shifting and unpredictable expression. It’s an approach that breaks with the usual fixity of luxury.

The objective is clear: to reconnect clothing with its everyday use, while giving it an aesthetic charge. Prada thus signs a campaign in which the ordinary becomes spectacular.

“The campaign explores themes of collectivity and freedom through everyday movements.” – Luxury Daily

This message illustrates the heart of the project. Fashion ceases to be fixed and becomes a language of collective freedom. It is this shift that gives Prada FW25 its uniqueness.

A dialogue between image and imperfection

Photographer Oliver Hadlee Pearch creates deliberately unbalanced compositions. His shots capture the moment, but also human imperfection. By moving away from fixed standards, the Italian fashion house expresses its desire to rejuvenate.

Director Frank Lebon extends this message. His camera follows unexpected movements, transforming each gesture into a discreet dance. In this way, film becomes the dynamic alter ego of still visuals.

These imperfections fuel a contemporary aesthetic that fascinates fashion enthusiasts. By embracing randomness, Prada achieves a seductive authenticity. This alchemy lifts the campaign to a new intensity.

“These images and films capture imperfections and unanticipated gestures, the energy and vitality of life.” – Esquire Middle East

A turning point for Prada and the industry

This project illustrates a global trend where luxury and spontaneity converge. At a time when consumers are looking for authenticity, Prada is responding with a campaign that rethinks the codes of chic. Clothing is part of life, not the other way around.

The man/woman duality further blurs classic codes. With Kendall Jenner as ambassador for a mixed collection, Prada is blurring the boundaries. It’s an inclusive vision in tune with today’s societal expectations.

This direction could inspire other companies. The combination of design, spontaneity and multimedia marks a strategic milestone. Prada is taking its place as a pioneer of a realistic fashion narrative.

The positive media response reinforces this momentum. There were no signs of controversy, confirming that the campaign has struck a chord. Autumn-Winter 2025 promises to prolong this energy on the catwalk and beyond.