Paris Fashion Week SS26: the 2025 calendar unveiled

Our investigation reveals that Paris Fashion Week 2025, from September 29 to October 7, is shaping up to be one of the most strategic editions of the decade. With some 50 confirmed houses, the event reflects a shift towards a hybrid format where digital takes center stage, an evolution confirmed by the Fédération de la Haute Couture et de la Mode. Few know it yet, but half of the shows will be open to a restricted audience, while almost 40% will be accessible via global livestream.

An intensive nine-day schedule

Over nine days, Paris will vibrate to the rhythm of the fashion shows from 9:30 am to 8:30 pm. Leading fashion houses such as Dior, Chanel, Louis Vuitton and Saint Laurent will occupy flagship slots, guaranteeing international media coverage. The density of the program means that professionals and buyers alike will need to be meticulously organized to make sure they don’t miss a thing. Privileged sources confirm that some shows will be held in iconic venues such as the Grand Palais or the Palais de Tokyo, reinforcing the expected prestige.

The hybrid format is gaining ground: limited physical events and digital presentations, sometimes accessible by electronic invitation only. This transition illustrates Parisian fashion’s response to the sector’s new expectations. Independent designers such as Weinsanto and Situationist are gaining unprecedented visibility.

The rise of digital and livestreams

The digitalization of SS26 Fashion Week is no longer a trend, but a norm. Around 40% of the shows will be broadcast live, enabling a global audience to experience the event from New York, Tokyo or Dubai. Partner platforms will ensure a smooth technical flow to avoid the interruptions already criticized in 2024.

Our analysis shows that this digital internationalization does not weaken the live experience: livestreams are conceived as immersive experiences with multiple angles and exclusive content. In this way, the brands succeed in attracting journalists, buyers and the general public in an unprecedented format.

Leading houses and emerging designers

Behemoths like Balmain and Givenchy will be defending their status with spectacular shows. But it’s the young designers who are catching the eye of the initiated. Magda Butrym and Weinsanto are exploiting this digital-physical mix to expand their audience and appeal to new markets.

The success of this edition lies in the balance between tradition and innovation. Fashion insiders note that the SS26 program devotes as much space to the history of luxury as to the creative renaissance of the fashion capital. Contrary to popular belief, Fashion Week is no longer reserved for the big houses: it now offers a global testing ground for up-and-coming talent.

Behind these programming choices lies a clear business strategy: to appeal to a wider audience and maximize media presence on social networks and international media.

“Paris Fashion Week SS26 will confirm the alliance of physical and digital, with livestreams accessible worldwide.” – Federation of Haute Couture and Fashion (FHCM)

Trends and prospects

The trends observed confirm the breakthrough of the hybrid: around half of all spectators will access only the digital versions. The organizers’ intention is clear: to open fashion up to a global audience, while preserving the exclusivity of certain live shows. This approach responds to a dual challenge, both economic and creative.

Professionals agree that this digitalization increases visibility while reducing logistical constraints. It also offers an unrivalled showcase for new signings who would not otherwise be able to afford a monumental show in Paris.

“Independent and major creators will exhibit in a multiplicity of formats to capture a wider audience.” – L’Officiel USA

Paris retains its essential status

Since January 2025, Paris has confirmed its position as the fashion capital of the world. The SS26 edition once again proves that the city is a breeding ground for the alliance between heritage and new technologies. Prestigious venues such as the Palais de Tokyo will host some of the most eagerly awaited shows, while digitalization will enable instantaneous distribution to the four corners of the globe.

This reinvention of Fashion Week is seen as a necessary response to London, Milan and New York. Yet it is the French capital that succeeds in combining intensity, innovation and tradition. Experts remind us that, despite new distribution methods, nothing can replace the magic of a fashion show experienced on site.

The balance between exclusivity and openness makes SS26 a future milestone in the evolution of global Fashion Weeks. The Parisian model will be scrutinized by other capitals, reinforcing the FHCM’s international influence.

Fans of prestigious events can also turn to other fashion news, such as the L’Oréal Paris 2025 fashion show, another demonstration of the capital’s influence.

Practical information

Dates: September 29 to October 7, 2025, from 9:30 a.m. to 8:30 p.m. Venue: various emblematic sites in Paris, including the Grand Palais and Palais de Tokyo. Organizer: Fédération de la Haute Couture et de la Mode(fhcm.paris). Format: physical shows, digital presentations, livestreams. Access: by invitation only or via online broadcast, depending on the show. For daily information: luxury news and what to do in Paris.