Victor Weinsanto shakes up Paris Fashion Week in 2025

Privileged sources confirm that Victor Weinsanto marked the opening of Paris Fashion Week 2025 with an extraordinary cabaret-like show in a basement on Place de la République, combining leather transformed into denim, bridal corsets and a rare freedom of expression. Few know it yet, but behind his theatrical presentations lies a singular career path, from former dancer to visionary designer.

An atypical and formative career

Born of his dual culture of dance and haute couture, Victor Weinsanto fuses live performance and fashion. A former student of the John Cranko Schule in Stuttgart, he then joined the Atelier Chardon Savard in Paris. His two-year stint with Jean Paul Gaultier gave him the craftsmanship and creative freedom that define his company today.

In 2020, he launched his eponymous brand and imposed a theatrical aesthetic in which cabaret became the language of style. The festive imprint, often embodied by muses from the Parisian scene, makes his fashion shows an eagerly awaited event. In contrast to more classic young designers, he embraces provocation, “because Paris loves a little audacity”, in his own words.

Opening of Spring/Summer Fashion Week 2025

On September 28, 2025, he chose the disused basement of a former Holiday Inn on Place de la République to present his Spring/Summer collection. Denimified leathers, corseted brides and flamboyant costumes follow one another in an underground universe with an air of performance. The scenography reflects a quest for a strong identity, nourished by a stage heritage.

Our investigation reveals that this show, though experimental, confirms its stylistic maturity and attracts the eye of the critics. Even before the industry has given it its due, its visual generosity and its interplay between tradition and alternative luxury are already winning over connoisseurs of the Parisian scene.

Arctic aesthetics and Autumn/Winter 2025-26

The day before, on September 27, 2025, Weinsanto surprises with its Autumn/Winter 2025-26 collection under the theme “Arctic Future”. The icy silhouettes and materials evoking extreme cold are reminiscent of an ecological conscience. This artistic contrast illustrates Weinsanto’s contemporary approach: combining spectacle and commitment.

These daring choices demonstrate her ability to combine artistic research with an environmental message. A style inspired by polar landscapes but worn by urban muses, far from stereotypical catwalks. The cold of the Arctic becomes a metaphor for the uncertainties of the present.

“We imagined an eerie Arctic future, inspiring a cold, radical aesthetic.” – Victor Weinsanto, FW25-26, Kendam 2025

This positioning fuels the debate around a festive yet conscious fashion. By inscribing symbolic codes, it aims to attract an audience sensitive to contemporary issues, while preserving its theatrical dimension.

Between craftsmanship and digital innovation

Alongside its artisanal work, Weinsanto explores the metaverse with NFT projects and novel collaborations, notably with K-Pop groups. Industry professionals admit that few emerging designers manage to combine artisanal couture and digital innovation with such coherence.

These experiments reinforce the brand’s international presence through distributors such as Dover Street Market. They create a bridge between the catwalk, the digital world and the community experience. The festive universe is coupled with a virtual expansion that appeals to new generations.

“Weinsanto fashion shows celebrate human complexity with theatrical and empowering creations.” – AnotherMag, September 2025

Perspectives and recognition

Since its launch in 2020, the house’s identity has been affirmed by its ability to surprise at every Fashion Week. Its roots in cabaret, its apprenticeship with Gaultier and its desire to provoke strong emotions place Weinsanto in the circle of must-have designers in Paris today.

The current issues surrounding the development of NFT and the internationalization of the brand confirm its maturity. Since September 2025, the diversity of its collections and its sense of staging have fuelled expectations for 2026. The absence of controversy surrounding the brand also contributes to its credibility on the world stage.

This growing visibility has a direct effect on the curiosity of the general public and attracts the interest of prestigious media. The designer positions himself as a strong link between heritage and modernity. It is in this mix that Paris rediscovers its taste for surprise and theatricality.

Before the whole of Paris rushes to its shows, the freshness of its proposals makes it one of the major events of the coming seasons. Weinsanto stands out from the crowd at Fashion Week. Its festive creativity, rooted in the experience of live performance and amplified by technology, is one of the singular strengths of the calendar.

Practical information

Next shows: Fashion Week Paris autumn 2025, official calendar (Fédération de la Haute Couture et de la Mode website). Official website: weinsanto.com. Partner boutiques: Dover Street Market Paris and Tokyo, as well as 6 international outlets. Access: Shows are by invitation only, booking via the Federation.

To follow its news, NFT collections and upcoming events, visit its official website. The simultaneous presence on the catwalk and in the metaverse underscores a hybrid approach unique among young French designers.