Kylian Mbappé, the new face of BMW in 2025

Kylian Mbappé becomes a major ambassador for BMW’s electric strategy with his choice of the i7 M70 xDrive with Real Madrid. This alliance, which began discreetly in 2022, now reaches international visibility in 2025. Behind the numbers, it’s a strategic shift that redefines the brand’s image and that of a player with a worldwide following.

Collaboration between performance and strategy

Since 2022, BMW has been supporting Real Madrid in its transition to more electric vehicles. This gradual evolution has provided the players with a fleet composed exclusively of BMW plug-in hybrids and 100% electric vehicles. In 2025, Mbappé, the club’s new emblem, chose the i7 M70 xDrive, confirming the manufacturer’s premium and sustainable strategy.

Mbappé, a global star, not only plays a sporting role, but also becomes a marketing showcase for BMW in Spain and Europe. Our analysis shows that this choice is not insignificant: it places BMW at the heart of Madrid’s automotive modernity, while underlining the importance of sustainability in elite sport.

Choosing the i7 M70: more than just a car

The BMW i7 M70 xDrive, priced from €186,650, is the most powerful and technologically advanced model in the electric range. This choice illustrates Mbappé’s desire to associate his image with high-end, environmentally-friendly mobility. Intended to compete with the Tesla Model S Plaid or Mercedes EQS AMG, the i7 represents a clear stance in favor of electric prestige.

Official figures published in September 2024 confirm that BMW has delivered a fleet fully equipped with charging sockets. Mbappé’s choice of the flagship sedan sends a strong message about the future of sport and the automotive business.

A growing partnership

From the moment it signed with Real Madrid, BMW has banked on the credibility of its program. Each player selects his own model, from the iX SUV to the i4 sedan, and today Mbappé crystallizes this partnership. Contrary to popular belief, this choice is not simply a matter of sponsorship, but of a global commitment to sustainable mobility.

Mbappé’s five-year contract with Real Madrid promises numerous opportunities for marketing activation. BMW Spain has confirmed the continuity of its program in its official communications for 2025.

“BMW is a brand I really love.” – Kylian Mbappé, Real Madrid player, September 26, 2024

Expertise at the service of image

Our field tests show that this partnership has also convinced other players such as Bellingham and Vinícius Jr. This collective shift positions BMW as a pioneer in elite soccer, while Mbappé personifies this transformation. Mbappé’s straightforward, positive public statements help to legitimize this change in public opinion.

The ambition is clear: to make Real Madrid a symbol of the energy transition, while maintaining a high-end positioning. This link between sport and the automobile resonates strongly in a market sensitive to the image of star athletes.

“All Real Madrid players now have a car equipped with a charging socket.” – Electrive, September 30, 2024

Outlook and spin-offs in 2025

Prospects for 2025 include communication campaigns in which Mbappé takes center stage. Car shows, upcoming gala matches and even the 2026 World Cup could provide a media springboard for this unprecedented duo. Activations combining soccer and electric mobility promise high visibility.

According to our sources, Mbappé’s image with BMW will be used throughout Europe, with advertising starting this autumn. The absence of controversy surrounding this collaboration reinforces the reliability of the association. The partnership could even inspire other European clubs to adopt similar fleets.

This momentum extends beyond Madrid. Paris is closely following the repercussions of such success, as the French capital remains a nerve center for fashion and luxury. Eventually, Mbappé could become a bridge between these two strategic worlds for BMW.

According to analysts, BMW has found its ideal ambassador, combining global recognition, a youthful image and a sustainable vision. Mbappé’s role will continue to be closely watched over the coming months to gauge the concrete impact on sales of electric models.