“Warmer Together”: Moncler reunites Al Pacino and Robert De Niro for its new campaign

Moncler, the iconic Alpine luxury brand known for its iconic jackets and Alpine heritage, unveils its new “Warmer Together” campaign. Much more than just an advert for its winter collection, this initiative celebrates friendship, connection and human warmth through two Hollywood legends: Al Pacino and Robert De Niro. Their friendship, spanning more than five decades, becomes the beating heart of a deeply emotional campaign.

A cinematic celebration of friendship

Photographed in black and white by the famous Platon, the campaign captures intimate moments between Pacino and De Niro against the backdrop of the New York skyline. A series of portraits and short films explore five major themes: Friendship, Respect, Connection, Trust and Warmth. These values embody the very essence of Moncler, reminding us that true warmth comes not just from clothes, but from human relationships. As Moncler President and CEO Remo Ruffini points out:
“Through their story of friendship, Al Pacino and Robert De Niro embody everything Moncler stands for: affection, warmth, and the belief that we are all stronger and warmer together.”

Warmth beyond the garment

The campaign puts forward a clear manifesto: warmth isn’t just physical, it’s found in shared moments, conversations and the presence of loved ones. Robert De Niro states:
“Heat has never been on the outside. It’s always inside.”
Al Pacino adds:
“Friendship is the most beautiful thing you can have. It’s people with whom you share the same world, with mutual trust and understanding.”
With “Warmer Together”, Moncler goes beyond simple fashion advertising. The campaign celebrates friendship, presence and human warmth, reminding us that true protection, even in the face of cold, is found in the bonds we share and the moments we experience together.

A soundtrack and iconic pieces

To accompany the spirit of the campaign, Moncler collaborated with artist Tobe Nwigwe and his wife Fat on a new version of the Bill Withers classic “Lean on Me”, a timeless hymn to solidarity and support. The soundtrack perfectly complements the cinematic images and the New York skyline, amplifying the message of warmth and connection.
The campaign also features iconic Moncler pieces: the Maya 70, a revisited iconic jacket, and the Bretagne, a new short down jacket for Autumn-Winter 2025, offering protection, comfort and freedom of movement. These models embody the fusion of heritage and modernity, while remaining true to the spirit of the brand.