Tiffany & Co becomes 1st luxury jewelry house to team up with Netflix for Frankenstein

Cinema opens up to jewelry in an unprecedented way. In Guillermo del Toro’s Frankenstein, Netflix welcomes Tiffany & Co to the credits. This gesture marks a rare dialogue between craftsmanship and storytelling.

A first in the credits for jewelry

For the first time, a jewelry house appears credited in a Netflix production. With Tiffany & Co, the platform is counting on a cultural partner, not just a decorative one. The announcement concerns Frankenstein, a feature film directed by Guillermo del Toro. As the first jewelry house to be credited in a Netflix film, the New York label is anchoring the authenticity of its costumes.

In concrete terms, the collaboration involves archive pieces and studio creations. The production process strives for coherence with the period, while the jeweler’s expertise sculpts the light of the scenes. Tiffany & Co provides both heritage references and contemporary know-how. The teams worked as closely as possible to the narrative needs.

The partnership serves several purposes. It reinforces Netflix ‘s image in the luxury field, while the Maison gains pop-culture visibility. Tiffany & Co sees it as a way of telling the story of the hand, materials and duration. As a result, its presence in the credits opens a door to a global audience.

“Cinema amplifies the poetry of materials, jewelry amplifies the emotion of characters.”

Frankenstein’s Gothic aesthetic, the ideal setting for jewelry

Guillermo del Toro ‘s film reactivates a gothic imagination, yet one that is sensitive and human. This visual language calls for textures, contrasts and reflections. In this way, a necklace becomes a breath between skin and shadow. Jewelry plays the role of an emotional reference point.

In this context, the search for credibility guides our choices. Costumes, sets and jewels interact, then support the arc of the characters. From now on, fiction and technical authenticity come closer together. In short, every sparkle on the screen has a reason to exist.

• Frankenstein is a Netflix original film directed by Guillermo del Toro.
• A jewelry house is credited in the credits for the first time.
• Archival pieces rub shoulders with creations made for the shoot.
• Cultural activities extend the flagship store experience.
• A shared goal: immersive storytelling and exacting craftsmanship on screen.

Heritage, archives and customized creations

Heritage is the foundation of the project. First, the in-house archives offer tried-and-tested shapes and frames. Secondly, bespoke design adjusts volumes and weights for the camera. In this way, Tiffany & Co links the past and the present around the same high standards.

The Tiffany & Co – Wade Necklace is an archival necklace, chosen for its graphic presence and screen wear. Its story is more important than its price tag, as the price is not mentioned.

The Tiffany & Co – Beetle Necklace, another archival necklace, introduces an organic touch that serves the tone of the story. Here again, the price is not mentioned, as heritage use takes precedence.

These choices affirm a method. What’s more, the workshop adjusts clasps, lengths and settings for the recording. In this way, Tiffany & Co guarantees the safety of the pieces as well as the freedom of the actors. The result is natural gestures, with no loss of realism.

Window displays, Landmark and off-screen staging

The device is not limited to the stage. In New York, The Landmark flagship on Fifth Avenue becomes a narrative extension. Thematic window displays and immersion devices reflect the dialogue with Tiffany & Co. The public finds visual clues, then extends the experience.

Awaken Love is an immersive film installation created in collaboration with Guillermo del Toro. Conceived as a sensitive interlude at Tiffany & Co, it is not the subject of a prize.

What this means for luxury, cinema and the public

For viewers, the effect is simple. The accessory ceases to be a gratuitous ornament and becomes a sign. Tiffany & Co conveys a tangible emotion, perceptible even in the grain of the metal. Cinema gains a credible material vocabulary.

For brands, the signal is strong. Cultural partnerships require proof, not slogans. Thanks to Tiffany & Co, the industry is reminded of the value of workshop time and archive restoration. This creates trust and reduces promotional noise.

For the streaming industry, such a credit opens up ideas. On the other hand, the challenge will remain to protect the works and workshops over the long term. If the reception is confirmed, Tiffany & Co could inspire other houses to enter into more demanding collaborations. The public will gain in clarity, as each appearance has a reason for being.

• Tiffany & Co