Proleta Re:Art, the Japanese brand that hand-sews €10,000 jeans worn by celebrities

ParisSelect - Proleta Re:Art, la marque japonaise qui coud à la main des jeans à 10 000 € portés par des célébrités

In Japan, designers transform denim into singular pieces. These workshops uphold precise know-how, from thread to finish. In this way, denim becomes a field of expression, between art, heritage and use.

Japanese craftsmanship changes the way we look at jeans

In the Okayama region, shuttle looms weave a dense twill. The yarn is dyed in successive dips, creating a depth of indigo. What’s more, these methods give jeans a rich, long-lasting patina.

Craftsmen rework boro and sashiko techniques. In this way, the covers become decoration, without masking the scars. On the other hand, each piece remains wearable, as the cut retains the balance of everyday jeans.

Recognizing quality without making mistakes

Good denim reads like a map. The weight of the fabric counts, often between 13 and 16 oz. Also, selvedge indicates precise weaving. Finally, non-sanforized jeans shrink after the first bath.

“An honest garment has a patina with you, not against you.”

The cut influences the life of the garment. A straight leg limits excessive creasing. What’s more, single-needle stitching produces neat tucks. As a result, jeans age better and are easier to repair.

The price often reflects the time spent. For example, a handmade piece may require 20 to 40 hours. An industrial workshop, on the other hand, aims for volume. This changes the feel, hue and fit of the jeans.

  • Check the selvedge and the evenness of the weave.
  • Look at the alignment of pockets and loops.
  • Choose a fabric that breathes well on the skin.
  • Plan the running-in phase and the first wash.
  • Anticipate touch-ups for a clean leg.

Impact and responsibility of denim today

Production consumes resources. Up to 7,500 liters of water are sometimes used for a complete piece. What’s more, cord dyeing can be optimized. So, choosing less but better reduces the footprint of jeans.

Spinning mills are testing dyes with low residual chemistry. Recycled cotton and hemp blends are also making headway. However, durability depends on the weave. So it’s best to prioritize durability.

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Maintaining and extending the life of denim

Wash cold and inside out. This way, shades retain their depth. Also, air-dry to limit mechanical wear. Jeans dry quickly and gain in character.

Repair early, with a visible spot if necessary. In addition, a discreet reinforcement stabilizes the stressed area. On the other hand, avoid the tumble-dryer, which cooks the fiber. As a result, your jeans will last for years.

Jeans Buying Guide 2025

Set a realistic budget before you try. That way, you can compare finishes on a level playing field. Also, touch several fabrics to feel the grain. Raw denim will speak differently to your skin.

Check out the displayed production chain. A transparent workshop details country, cut and assembly. What’s more, sizes vary from brand to brand. So measure a pair of jeans that already fits.

Think second-hand to limit impact. Previously worn pieces have unique fades. Also, resale prolongs wear life. So your jeans gain a new life without overproduction.

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