Bensimon x Zara launch new children’s collection

A fashion alliance catches the eye of busy parents and curious children. Bensimon has teamed up with Zara for a brand-new children’s collection. The French label brings its simple, colorful style to a child’s level.

Bensimon x Zara: a children’s capsule designed for everyday use

At the heart of this collaborationthe famous canvas tennis shoe inspires a complete wardrobe. The brief is clear: comfort, durability and freedom of movement. What’s more, the pieces adapt to the rhythms of school and weekends. Bensimon brings its sense of color, Zara its industrial capacity.

The teams have focused on clean cuts and easy fabrics. So parents save time in the morning, and children feel good. At the same time, style is not sacrificed for practicality. Iconic details, such as canvas tennis shoes, are transposed onto tops and bottoms.

Why this capsule speaks to families, and to Bensimon

Children’s fashions have to stand up to the wash and then grow with you. Here, value for money remains at the center, without extravagant promises. The design also respects a simple, cheerful French aesthetic. The Bensimon signature serves as a common thread between shoes and clothes.
”
Distribution will

be

via Zara stores and the brand’s website. In this way, families will have broad access, both in the city and on the outskirts. In short, the assortment will be clear and easy to put together. Stock information may vary by zone.

Availability, materials and manufacturing

The launch is in line with the brand’s sales calendar. The Bensimon signature also benefits from the company’s worldwide distribution network. As a result, returns and exchanges remain simple for parents. The size chart covers childhood, with no superfluous details.

• Children’s capsule
• Iconic tennis revisited
• Color palette and easy neutrals
• Parts designed for everyday use
• Bensimon x Zara collaboration for wide distribution

The iconic children’s tennis shoe features a soft canvas upper. The Bensimon signature is expressed in bold, easy-to-wear colors.

The palette mixes bright hues with soothing basics. What’s more, each garment speaks to the school and weekend wardrobe. The aim is simple: an intuitive mix and match that limits morning hesitations. As a result, your purchase gains in value for use.

Styles and uses: the Bensimon wardrobe

Knitwear is soft on bare skin. So knitwear keeps pace with temperature changes, without unnecessary extra thickness.

Particular attention is paid to finishing, then to seams that move well. Also, cuts remain clean to stack without getting in the way. The aim is to create streamlined silhouettes that are as practical in the classroom as they are in the park. In short, the promise lies in the balance between style and comfort.

Product focus: Bensimon denim, outerwear and accessories

Denim chooses soft fabrics to preserve freedom of movement. As a result, washes and shades remain versatile, from gym class to tea parties.

Outerwear relies on season-appropriate weights, followed by useful hoods. What’s more, water-repellent finishes help to ward off showers without weighing down the silhouette.

Accessories complement outfits with simple bags and easy hats. As a result, every detail serves a concrete purpose, from the changing room to playtime.

This capsule speaks to parents in a hurry, and to kids on the move. It is also based on recognizable and reassuring codes. In short, it makes the choice easier without sacrificing the pleasure of dressing up. Bensimon’s children’s wardrobe is pragmatic, playful and coherent.

• Bensimon