Ralph Lauren: why is the logo still a style icon in 2025?
The embroidered pony has been everywhere for the past few seasons. At Ralph Lauren, this symbol of chic, sporty style has once again become a cultural landmark, visible both on the street and on the courts.
Why the pony is back at full gallop
Its current success is due to a coherent narrative, nurtured since 1971. Ralph Lauren has linked this logo to real-life scenes: sport, campus, family. In this way, the motif reassures without being static, and follows trend cycles.
The Wimbledon 2025 collection offers a clean, breathable and codified tennis wardrobe. Tournament uniforms feature technical fabrics and green stripes for a precise look.
The Wimbledon 2024 capsule remains focused on real play, not posing. In short, polo shirts and pleated skirts emphasize mobility and luminous white.
“The pony isn’t just a logo: it’s a reassuring social code.
Heritage, subcultures and social networks
The limited edition Wimbledon graphics focus on the personalization of the polo shirt. What’s more, the numbered markings give meaning to the souvenir, without overloading it.
Ralph Lauren is benefiting from a dual movement: the search for durable pieces and digital visibility. Archives circulate on the second hand, while wearers tell their stories on short video.
- The logo was born with the polo shirt in 1971.
- Sports anchor the story: tennis, polo, sailing.
- The second hand revives the strong archives.
- Themed vignettes punctuate the year.
- Personalization creates attachment.
The Spring 2025 collection plays on the duo of blue and white, clean and fresh. Moderate volumes give ease without losing line.
Sport as a springboard for desire
The Wimbledon partnership, active since 2006, establishes an elegant rigor. Both in the stands and on the court, the brand links custom and ceremony, giving credibility to Ralph Lauren style over time.
The Ralph bag adopts a supple, lightweight silhouette for the day. Interior pockets secure essentials without weighing down the hand.
The bags, inspired by vintage cars, feature bodywork colors and stitching. The handles, on the other hand, are sober, allowing the grain of the leather to speak for itself.
The RL 888 cowhide handbag has a clean, stable structure. As a result, the reinforced base holds up well at the office or café.
Everyday wardrobes, from cold weather to suits
The RL 888 shoulder strap in Box Calf leather aims for durability and patina. And the adjustable strap lets you switch from shoulder to crossbody in a single movement.
The down jacket has a reported price of €49.90 on selected items. The synthetic lining manages humidity, and the retractable hood frees up the nape of the neck.
Classic codes don’t exclude modernity at Ralph Lauren. From now on, the same logo lives on a piqué polo shirt, a technical parka or a Purple Label suit, depending on use and budget.
Accessories and personalization, discreet markers
The high-gloss down jacket boasts the same price of €49.90 on targeted references. In short, the glossy finish catches the light without the plastic effect.
The Winter 2025 3-piece set combines hat, scarf and matching gloves. What’s more, the knits remain soft to the touch, limiting irritation.
The piqué polo retains its clean collar and solid button placket. As a result, the straight cut holds up in the wash, then keeps its fall.
The Purple Label line focuses on noble materials and tailored cuts. Ralph Lauren insists on the hand of the fabric and the assembly, in order to offer a precise fall.
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