L’Oréal uses infrared light to establish itself in beauty tech with homecare appliances

Infrared light is gaining ground in professional and consumer beauty tech. From the salon to the bathroom, uses are rapidly changing. L’Oréal is already structuring this shift to deliver concrete results and verifiable promises.

Infrared light becomes a real treatment lever

As a result, the infrared heats the surface less and targets the water at the heart of the fiber. Drying remains rapid, while the cuticle closes better and retains its shine. What’s more, the scalp is subjected to less scorching, which improves comfort.

Expectations rise after a color, straightening or deep salon treatment. And everyone wants the same results at home, with no complicated procedures. But the promise must be backed up by measurements, standards and clear instructions for use.

For professionals, L’Oréal Professionnel – AirLight Pro relies on infrared light and calibrated airflow. As a result, drying targets the fiber with a lower heat setting, for softness and shine.

“Infrared light goes from gadget to skincare routine.”

From living room to home: new gestures

The L’Oréal group is now seeking to unify gestures, tools and results across the entire beauty journey. In this way, the salon format inspires in-house versions, with guided protocols and secure recommendations. What’s more, this continuity is reassuring, as it reduces the gap between professional training and everyday use.

L’Oréal – Light Straight + Multi-styler uses an infrared source to smooth without excess, even on fragile hair. What’s more, its tips create curls or movement, while keeping the temperature under control.

• Infrared technology designed for care, not just speed.
• Targeted heat to preserve hair fiber and scalp.
• User guidance to reproduce the professional gesture at home.
• Eco-design for air, heat and rooms.
• Proof of effectiveness requested on a variety of user profiles.

Innovation, safety and proof of efficacy

The promise of beauty requires reproducible tests, not slogans written in a hurry. That’s why our teams compare temperatures, drying speed, noise and comfort on several hair types. Protocols are aligned with standards and adjusted according to observed usage.

L’Oréal – LED Face Mask arrives as a flexible silicone LED mask, still at the prototype stage. The flexible plate hugs the face and diffuses targeted wavelengths according to the objective.

What’s more, an app can help you choose the duration, rhythm and areas to treat. However, these digital tips are no substitute for a doctor, dermatologist or pharmacist. They should therefore be used with caution in cases of photosensitization, pregnancy or known skin pathology.

Sobriety also counts for these appliances and their entire life cycles. Optimized airflow reduces useful energy and limits heat loss. As a result, the impact is reduced when unnecessary heat is reduced and rooms last longer.

Distribution, pricing and adoption

As far as availability is concerned, L’Oréal is able to launch first at partner trade shows, with demonstrations and feedback from the field. In this way, training is provided to ensure proper handling and reassure customers about routine maintenance. Then, consumer versions arrive with warranties, spare parts and local after-sales service.

Prices vary according to materials, motors, sensors and the density of accessories supplied. Also, bundled offers can link appliance, thermoprotective sprays and finishing routines. In short, the value is in performance, safety, repairability and upgrade life.

Impact for brands and for you

In the marketplace, L’Oréal is establishing a common language around infrared light and proof. In this way, competitors align themselves with clear benchmarks, focused on care rather than flashy gimmicks. What’s more, co-development facilitates shared patents and faster salon adoption.

For you, it’s all about the health of the fiber and the comfort of use. Your skin or hair will feel softer when the gesture remains precise and stable. On the other hand, the effect depends on respect for time, temperature and preparatory drying.

From now on, beauty tech aims for less heat, more precision and greater personalization. Infrared becomes a useful tool, not an end in itself or a slogan. As a result, routines are simplified thanks to clear settings and intelligent sensors.

There remains the question of real-life proof, which L’Oréal says it will document methodically. Every launch will benefit from the publication of auditable data sets and usage limits. In short, confidence comes from solid testing, easy-to-read instructions and responsive after-sales service.

• L'Oréal