Songmont enters the perfume business: the Chinese luxury bag brand diversifies its activity

Songmont expands its playground by moving into perfumery. The Chinese leather goods label is transforming its expertise in materials into an intimate scent. This step aside promises a sensitive dialogue between leather, gestures and olfactory memory.

Why Songmont is turning to fragrances

Perfume creates a personal bond that lasts throughout the day. What’s more, it extends an aesthetic already established by leatherwork. This new category therefore aims to win the loyalty of a demanding community.

The brand is moving cautiously into this territory. As such, it favors a clear and coherent positioning with leather goods. Its first olfactory collection is a manifesto of sobriety.

The creative narrative refers to textures, seams and handles. On the other hand, it is sensory rather than theoretical. The result is a balance between warmth, hold and comfort of use.

“A leather can be told by a smell.”

An olfactory signature rooted in matter

Tambacmont offers a woody, ample and enveloping trail. Hainan agarwood adds smoky depth, nuanced by spicy sweetness.

The bottle has a sober, reassuring shape. The spray gesture follows the same calm rhythm as opening and closing a bag.

• Launch conceived as a natural extension of leather goods.
• An identity centered on materials, hands and gestures.
• Flagship ingredient: Hainan agarwood, a deep signature.
• Clear, sober positioning, focused on everyday use.
• Consistent design between bottle, feel and portability.

From leather to trail: creative continuity

The Luna bag embodies a supple crescent, ideal for the city. Its body-hugging silhouette inspires an intimate scent, designed to accompany your commute.

Gather relies on controlled volumes and a clean cut. In short, its structured look calls for a precise fragrance, without excess or heaviness.

At Songmont, tactile vocabulary guides olfactory design. What’s more, this set of correspondences helps to choose a trail according to the cut of a bag, the wear of the leather and the moment.

The customer can then create a wardrobe of gestures and smells. As a result, each piece dialogues with a clear intention: utility, poise, softness.

Marketing and customer experience

Yore revives a classic shape with calm lines. This reassuring character blends well with a dry, woody note that’s easy to wear.

Songmont’s approach is simple and educational. Thus, the selection is made by mood, then by intensity, to guide a jargon-free choice.

What this means for consumers and the market

Drippy, more playful, plays on volume and light effects. On the other hand, it calls for a brighter fragrance, designed for daylight.

Shan stands out for its calm, almost architectural presence. A discreet amber note underlines its stability and comfort.

The House of Songmont now links objects and rituals seamlessly. What’s more, this coherence facilitates appropriation: one bag, one gesture, one wake, one rhythm.

The movement remains measured and patient, to build trust. As a result, the brand sets clear, lasting benchmarks for its customers.

• Songmont