Brigitte Macron DJ at Disneyland: the unexpected turn of Pièces Jaunes 2026

The images are making the rounds in Paris: Brigitte Macron at the turntables at Disneyland. Between laughter, music and inclusion, the First Lady reinvents solidarity with a rare audacity. Our analysis reveals how this media gesture, blending empathy and strategy, sets the stage for the gala on January 22, 2026 at La Défense Arena.

A 2026 campaign more festive than ever

Since the launch of the Pièces Jaunes 2026 operation on January 7, the President of the Hospitals Foundation has stepped up her initiatives and travels. At Disneyland Paris, she welcomed 300 hospitalized children with Didier Deschamps, a loyal sponsor since 2019. This outing, combining enchantment and solidarity, immediately won over social networks and boosted media attention for the national fund-raising campaign.

Our investigation reveals that this edition marks an assertive turn towards modernity: music, dance and pop icons replace traditional institutional formats. Brigitte Macron, who has been heavily involved in the cause of inclusion since 2017, continues to anchor her action in active benevolence, far from fixed postures. The concept of a “local hospital for children” is strengthened.

A controlled image, between emotion and commitment

Brigitte Macron knows the power of the collective image and the symbol. Her presence on stage, headphones on, symbolizes a France that is united, joyful and inclusive. Inspired by previous editions of the event, which she supervised under the patronage of the luxury newswoman, this campaign focuses on getting close to young people and their families.

Communications professionals note that the Macron-Deschamps duo works wonderfully well: one brings institutional gravitas, the other popular warmth. Together, they humanize an operation sometimes perceived as outdated. This synergy also explains the success of the last solidarity weekend, when Disneyland sold out.

Behind the scenes of a personal commitment

Few people know it, but Brigitte Macron has been following the projects funded by the Pièces Jaunes for years. In 2024, 169 hospital initiatives were launched, ranging from the creation of parents’ spaces to the renovation of pediatric wards. These figures attest to the concrete impact of the program. She also visits the Institut Gustave Roussy in Villejuif every winter, discreetly, sometimes with the President.

Sources close to the Foundation confirm that visits are never improvised. Each exchange with hospitalized children feeds the strategic orientations of the fund-raising campaign. Our checks show that the budgets distributed are now more evenly distributed between major cities and rural areas, a turning point that began in 2025.

“Support public or private initiatives that enable French society to be more inclusive,” Brigitte Macron, Élysée Charter, August 21, 2017.

Disneyland, a symbol of renewed inclusion

On January 14, the focus was on disability and accessibility. Children suffering from rare diseases were able to enjoy attractions closed to the general public. This event, organized with the Fondation des Hôpitaux and Disneyland Paris, illustrates the convergence between the world of entertainment and a commitment to solidarity.

Political observers also see this as a way of renewing the link between the Élysée Palace and France’s youth. Unlike previous editions, Brigitte Macron no longer conceals her desire to embody a presidency of proximity. Here, music becomes a vehicle for unity, in line with other solidarity experiments conducted since 2018.

“Brigitte Macron and Didier Deschamps are doing everything they can to invite the French to take part”, Didier Deschamps, Pièces Jaunes sponsor

Highly anticipated K-Pop gala at Paris La Défense Arena

The highlight of this 37th edition will take place on January 22, 2026 at the Paris La Défense Arena. Korean artists Stray Kids and G-Dragon will share the stage with several French talents. The gala, broadcast on France Télévisions, will be the biggest charity concert ever organized by the Foundation. Tickets sold out in just a few hours, proof of popular enthusiasm.

This blend of K-Pop culture and solidarity is considered bold by industry experts. The aim is clear: to attract a young audience, often far removed from traditional charity campaigns. According to the production manager, each performance will address a theme related to resilience, reflecting the daily struggle of hospitalized children.

Our survey confirms that the Foundation relies on a balance between emotion and efficiency. Participation figures should exceed those of 2025, a record year. If the fund-raising campaign continues until its close on February 7, more than 180 projects could be financed throughout France.

Practical information

Pièces Jaunes Gala: January 22, 2026 at Paris La Défense Arena (99 Jardins de l’Arche, 92000 Nanterre). Metro: line 1 La Défense. Official website: parisladefense-arena.com. Collection period: January 7 to February 7, 2026. Media partnership: France Télévisions. Reservations via the official ticket office. Contact Fondation des Hôpitaux: piè[email protected].