Hermès launches its first foundation and strengthens its beauty range with an exclusive collection

The luxury make-up market welcomes a major player in facial care. The famous French house Hermès now extends its offer with a line dedicated to natural skin radiance.

A natural vision of the complexion every day

The new flagship product is Hermès – Plein Air Care Foundation. It costs 125 euros for 33 ml and offers 34 shades in five intensity families and three undertones.

Nowadays, users are looking for formulas that let the skin breathe, without any build-up. This range responds to this need, offering light coverage that can be modulated as required. As a result, the face keeps its lively appearance throughout the working day.

The designers worked on pigments that capture natural light without any greasy sheen. As a result, the look remains fresh even after several hours outdoors or in a quiet office. Yet wear remains exemplary despite the vagaries of changing weather or fatigue. This performance means you can stay impeccable from morning to night without any touch-ups.

“The complexion is not a correction, but a revelation of the light specific to each face.”

Accessories for a precise beauty gesture

The brand offers Hermès – Perfecting Base to prepare the epidermis before applying color. This invisible treatment smoothes features and prolongs make-up hold.

For ideal application, there’s the Hermès – Pinceau specifically designed for this very fluid texture. Its soft bristles stretch the material without leaving unsightly marks on the cheeks.

• A range of 34 shades for all skin tones
• Integrated sun protection for everyday urban life
• Natural active ingredients to deeply moisturize the epidermis
• A mobile bottle for quick touch-ups
• A luminous matte finish that respects skin texture

An innovative formulation for skin well-being

Another tool completes this ritual with the Hermès – Palette de Mélange in precious metal. It lets you dose the product and mix shades for a customized result.

Hermès has divided its colors into five distinct families of intensity. There are also three different undertones to match each unique skin tone exactly.

What’s more, the fine texture contains active ingredients that protect against urban pollution and the sun. This technical choice demonstrates a commitment to in-depth skin care with every application. In this way, make-up becomes a genuine preventive health gesture for a tired face. The skin’s texture is visibly refined day after day, thanks to these high-quality ingredients.

The bottle’s sleek design is reminiscent of the house’s leather goods codes. This lightweight container slips easily into a small bag for discreet touch-ups during the day. As a result, the object becomes as beautiful as it is practical for lovers of discreet, effective luxury. It reflects a simple elegance that makes no attempt to impress with excessive gilding.

Creative expertise in the service of light

Creative director Gregoris Pyrpylis steered this ambitious project with extreme rigor. His main aim was to create a product that would be almost invisible to the naked eye, but would still perform well. This challenge now seems to have been met, thanks to an innovative formulation that is above all pleasant to the touch.

Clinical tests show a real improvement in hydration after several weeks of frequent use. So women and men can adopt this routine without fear of clogging their pores. On the other hand, comfort remains the top priority for this new line of colored skincare products. The sensation of lightness on the skin is comparable to that of very fine, soft silk.

A strategic position on the world market

The luxury beauty sector is growing fast on every continent today. For this reason, Hermès invests heavily in research into noble, highly durable components. The brand wants to offer products that last and respect the sensibilities of every user. The development of new shades continues to include all the world’s diversities.

French manufacturing guarantees rare craftsmanship and strict quality control. What’s more, selective distribution ensures a perfect customer experience in physical boutiques. As a result, the company reinforces its presence in the daily lives of its most demanding customers. After-sales service accompanies every purchase to guarantee total satisfaction.

Every detail of the packaging has been designed to reduce the overall ecological impact of the finished product. One example is the use of recyclable materials for cardboard lids and cases. From now on, modern luxury must combine pure aesthetics with a strong sense of environmental responsibility. This approach appeals to a younger clientele concerned about the health of our blue planet.

The arrival of Hermès in the complexion segment overturns the codes established by the major competitors. The selling price is justified by the high concentration of very rare and precious plant active ingredients. In this way, the purchase becomes an investment in healthy beauty and the pure pleasure of the senses.

• Hermès