Tissot: the new €745 blue watch is the bargain of the year 2026

A new year, a new benchmark for wrists that want something serious without breaking the bank. The blue Tissot watch highlighted at the start of 2026 is a credible bargain, designed for everyday use. It’s all about style, Swiss watchmaking and a reassuringly contained price.

Why this model will capture attention in 2026

The positioning under the 1,000 euro mark is right on target, as many are looking for a reliable first automatic. The Tissot watch on the front page ticks these boxes with a rare balance between comfort, visual identity and reasonable cost. What’s more, in-store availability simplifies life for those who prefer to try before they buy.

In this segment, the value/price ratio remains decisive. The 745-euro price tag in blue configuration appeals to enthusiasts and the curious alike. As a result, this reference creates a bridge between a sporty-chic look and an everyday watch.

The Swiss brand moves forward cautiously, with a legible design and meticulous finishing. The elaborate dial and colored bezel add relief without going overboard. The presence of an automatic movement reassures us of the longevity of our investment.

“A successful automatic must make you want to wear it every day.”

Design, blue dial and everyday use

The choice of blue works over time, as it’s easy to match. As a result, the watch goes from the office to the weekend without a false note. What’s more, the harmony between dial and bezel creates a coherent, legible silhouette.

Comfort comes first and foremost from overall balance and controlled weight. In short, we’re looking for all-day comfort, not just window-dressing. As a result, the piece is aimed at those who want a reliable companion, not a showcase object.

• Key price: the blue version costs 745 euros.
• Style: sober sport-chic, tone-on-tone dial and bezel.
• Movement: automatic, designed for regular use.
• Versatility: easy to wear to work and at weekends.
• Benchmark: a solid alternative under 1,000 euros.

Fiche express and first declination

Tissot – T149.407.16.041.00. Watch with blue dial, blue bezel and blue leather strap; retail price: 745 euros.

The design emphasizes immediate readability and balanced volumes. So we keep in mind a versatlle silhouette, to match jeans, an unstructured jacket or a light-colored shirt. Blue leather adds a refined touch without overpowering the style.

The choice of an automatic movement emphasizes ease of use. The watch is worn every day, and winds naturally on the wrist. As a result, the experience is suitable for a first mechanical timepiece as well as for an established collection.

Against the trend for integrated bracelets, this model plays a different card. A leather strap can be easily replaced to vary textures and tones. What’s more, this modularity prolongs the desire to wear it for a long time.

Who is this configuration designed for?

This profile suits wrists that want a clean, discreet look. Also, the blue adds depth without excessive shine. On the other hand, those looking for a pure tool look may prefer the full brushed steel.

Maintenance remains simple: gentle cleaning of the case, occasional care of the leather, and revision according to use. In this way, precision and durability are preserved. As a result, the total cost remains manageable for a first mechanical watch.

Two-tone alternative for a dressier look

For those who like a little contrast, the two-tone variant takes over. The play of hues enhances the case middle and dial, while remaining wearable for everyday wear. As a result, the model lends itself to more formal contexts.

Tissot – T149.407.22.011.00. Watch with cream dial, black and yellow gold bezel, steel and PVD yellow gold bracelet; retail price: 825 euros.

The contrasting cream dial and dark bezel enhance legibility. What’s more, the two-tone steel adds a warm note that works with a blazer or oxford shirt. As a result, this configuration stands out as an elegant alternative to the blue version.

This move upmarket is measured and meaningful. The proposal is aimed at those who want more presence on the wrist, without going overboard. The coherence of the collection also makes it easy to choose between discreet sport-chic and dressy allure.

Choosing with confidence: simple, concrete criteria

Start with the actual use: office, outings, travel. So, the blue version ticks the versatility box, while the two-tone reinforces the more formal look. Plus, think comfort: supple leather for the former, sturdy steel for the latter.

Then set a clear budget and stick to it. The Tissot watch you’re looking for is at an affordable level, while retaining real use value. Therefore, you’re buying an everyday companion, not a vague promise.

What we remember to buy well in 2026

The timing is perfect: the start of a new year, new resolutions, and a desire for a beautiful, useful object. The offer features a serious design, an automatic movement and a reasonable retail price. What’s more, there’s a clear commitment to fair value for money.

For a first step into watchmaking, the blue Tissot watch at 745 euros has strong arguments. Also, the two-tone variant broadens the audience without blurring the message. On the other hand, the final choice should be guided by lifestyle and comfort on the wrist.

The Swiss brand plays the card of reliability and structured after-sales service. In this way, the unknown is reduced, which is what counts when making a well-considered purchase. As a result, the transition to automatic is a smooth one.

In short, there’s something for everyone, between discreet sport-chic and a dressy touch. The Tissot watch serves as a concrete benchmark for those who want a beautiful, useful and durable object. So, the purchase gains in serenity, and the desire to wear it, day after day, does the rest.

• Tissot watch