France’s cheapest store: this successful chain opens just outside Paris

With inflation taking its toll on household budgets, finding ways to save money is becoming a priority. France’s cheapest store is now attracting crowds just outside the capital. This brand is overturning the codes of mass retailing with prices that defy all competition.

Action, the discount chain that’s winning over Parisians

Dutch retailer Action has established itself as an essential reference for small budgets. With products starting at just a few cents, France’s cheapest store offers a unique business model. Every week, new arrivals surprise loyal customers.

The concept is based on constant stock rotation and low margins. The shelves are overflowing with a wide variety of items, from home decoration to cleaning products. This diversity partly explains the brand’s dazzling success with consumers.

As a result, the long queues at the checkouts bear witness to this popular craze. Customers don’t hesitate to travel miles to take advantage of these low prices. Word-of-mouth has been amplifying this phenomenon for several years.

“At Action, you can fill your shopping cart for less than 50 euros, and it’s become our weekly shopping appointment.”

Low prices that defy the competition

Action’s price positioning sets it apart from other discount chains. Products are priced up to 70% lower than in conventional supermarkets. This aggressive sales policy is attracting an ever-growing customer base.

The strategy of France’s cheapest store is based on massive purchases from suppliers. What’s more, the absence of television advertising means that savings can be passed on in the form of lower prices. Customers benefit directly from these strategic choices.

• Cleaning products under 1 euro
• Decorative items from 0.50 cents
• School supplies at mini prices
• Discount cosmetics and skincare
• Non-perishable food at low prices

A strategic location on the outskirts of Paris

The company is stepping up the number of store openings in the Paris region to meet growing demand. Stores are set up mainly in shopping areas accessible by car. This proximity to the capital attracts Parisians in search of bargains.

On the other hand, sales areas remain deliberately simple and functional. The sober layout keeps operating costs low. Yet this sobriety doesn’t prevent customers from spending hours browsing the shelves.

France’s cheapest store also offers an atypical shopping experience. Every visit is full of surprises, with unexpected products. This playful dimension wins the loyalty of curious and enthusiastic customers.

Spacious parking lots make it easy for large families to get in and out. At weekends, the number of visitors to certain outlets is record-breaking. Extended opening hours adapt to the needs of working people.

A proven business model

Since its arrival in France, Action has experienced exponential growth. The brand now has over 700 stores nationwide. This rapid expansion bears witness to the overwhelming support of French consumers.

The company’s sales increase significantly every year. As a result, new hires accompany this constant expansion. In this way, France’s cheapest store creates local jobs.

Why is this phenomenon so widespread?

The crisis in purchasing power explains much of this commercial success. Households are actively looking for solutions to reduce their daily expenses. Action responds perfectly to this expectation with its affordable offer.

What’s more, the quality of the products we sell often exceeds customer expectations. Items tested by consumers generally receive good feedback. This satisfaction reinforces confidence in the brand.

France’s cheapest store also benefits from social networking. Influencers share their finds and create a viral effect. This content generates curiosity that drives new customers through the doors.

Last but not least, the constant renewal of our collections keeps our regular customers interested. Every week brings a new discovery. This strategy turns the chore of shopping into a moment of pleasure for many French families.

• France's cheapest store