Dior turns the Tuileries’ green chair into an invitation to Jonathan Anderson’s first show

Can a simple chair become a symbol of haute couture? In 2026, Dior is proving that it can. To announce its eagerly-awaited fashion show, the Parisian label chose to send its guests an object as unexpected as it was poetic.

An invitation that reinvents the codes of luxury

Jonathan Anderson, the house’s new artistic director, surprised the fashion world with his first show. Each guest received a miniature of the famous green chair from the Tuileries gardens. This piece, instantly recognizable, embodies the understated elegance of Paris.

The replica was manufactured by Edmond & Fils, an historic company. This factory has been producing the original models since the 1920s. There is therefore no doubt as to the object’s authenticity.

The design faithfully reproduces the curves and slats of Parisian furniture. A discreet Dior logo has been engraved under the seat. This subtle detail transforms an everyday accessory into a collector’s item.

“This chair is Paris. It’s been there forever, silent and familiar.”

A tribute to Parisian gardens

The Tuileries is much more than just a park. For decades, it has hosted the world’s greatest fashion shows. The ubiquitous green chair has become a discreet emblem of the capital.

In choosing this object, the company pays tribute to its Parisian roots. It is also a reminder of its intimate link with the French art of living. This initiative also underscores a desire to blend heritage and modernity.

• A miniature faithful to the original 1920s design
• Made by historic craftsman Edmond & Fils
• A discreet logo engraved under the seat
• A nod to the Tuileries gardens, the emblematic venue for fashion shows
• An invitation transformed into a collectible design object

Jonathan Anderson makes a remarkable entrance

The British designer is no novice. He successfully headed Loewe for several years. His style blends cultural references, humor and craftsmanship.

With this invitation, he immediately sets out his vision. Indeed, he rejects the expected codes of flashy luxury. Instead, he proposes a simple, meaningful gesture.

This approach is already winning over industry observers. Many are hailing its welcome freshness. Others see it as a clear break with previous years.

The choice of the green chair is not insignificant. It evokes contemplation, pause and suspended time. These values resonate with a return to the essential in fashion.

A design object that has become a collector’s item

As soon as the invitations arrived, social networks went wild. Collectors offered to buy the miniatures. Some estimates already suggest high prices on the secondary market.

This strategy is reminiscent of other memorable marketing stunts. Here, however, emotion takes precedence over provocation. The piece is striking in its simplicity and elegance.

Design enthusiasts will also see it as a beautiful decorative object. The quality of manufacture, signed by a century-old craftsman, guarantees an impeccable finish.

A strong trend in the world of luxury

The big names are now competing with each other in the creativity of their invitations. Gone are the days of the simple printed card. Today, each invitation must tell a story and create a memory.

This evolution responds to public expectations. Guests, often influencers or celebrities, share everything on their networks. An original invitation thus generates considerable visibility.

Dior understood this with a bold gesture. The brand creates an emotional bond even before the show. It also establishes a strong visual universe, rooted in the Parisian imagination.

The gamble seems to have paid off for this first collection. Jonathan Anderson has captured attention without artifice. It remains to be seen whether the show will live up to this poetic promise.

• Dior