Men’s swimwear: 15 must-have brands to discover this summer

Summer is approaching, and with it comes the need to renew one’s summer wardrobe. Choosing the right men’s swimwear for your style and activities may seem straightforward. But with so many brands available in 2026, it can be hard to find your way around.

French brands that make the difference

Among the must-have references, Le Slip Français stands out with its creations made in France. The brand offers men’s swimwear with colorful patterns and neat cuts. What’s more, it relies on local, responsible production.

The Vilebrequin brand has been a trusted name for decades. Its emblematic prints and quality fabrics appeal to lovers of high-end pieces. As a result, it embodies a certain French art de vivre on beaches the world over.

Armor-Lux brings a Breton touch to its collections. Known for its marinières, the brand applies its know-how to men’s swimwear with a refined style. As a result, it appeals to those seeking sobriety and elegance.

“A good swimsuit is one that makes you feel good about yourself, whether on the beach or by the pool.”

Daring designers to discover

Atalaye stands out for its commitment to eco-responsibility and its designs inspired by the Basque Country. Its swimwear is made from recycled materials. However, the brand never sacrifices style for ethics.

Apnée offers minimalist pieces in sober hues. This young Parisian label relies on close-fitting cuts and sustainable materials. It also appeals to customers concerned about their environmental impact.

• Le Slip Français: French manufacturing and original designs
• Vilebrequin: iconic prints and premium quality
• Armor-Lux: seafaring style and Breton sobriety
• Atalaye: eco-friendly commitment and Basque inspiration
• Apnée: Parisian minimalism and sustainable materials

Choosing the right men’s swimwear

The first thing to consider is the cut. Between swim shorts, boxer shorts and briefs, there’s an ideal model for every figure. That’s why it’s a good idea to try on several styles before deciding.

Material plays an essential role in comfort and durability. Quick-drying fabrics make everyday life easier. What’s more, recycled fibers now offer comparable performance to conventional materials.

The finishing touches deserve special attention. An elasticated waistband with drawcord ensures a secure fit. Mesh-lined pockets allow water to drain away more quickly.

Finally, style reflects your personality. Some prefer timeless plains, others opt for vivid prints. In this way, men’s swimwear becomes a true fashion accessory.

Maintenance to extend service life

Rinsing your swimsuit in clean water after every swim remains essential. Chlorine and salt damage fibers over the long term. This simple gesture preserves the colors and elasticity of the fabric.

Air-drying is preferable to tumble-drying. Excessive heat weakens elastics and distorts cuts. And don’t leave your wet jersey in a closed bag for hours on end.

Trends for the 2026 season

Natural shades dominate this year. Terracotta, olive green and navy blue are making their mark in the collections. These sober colors blend easily with the rest of your summer wardrobe.

Mid-length cuts are gaining ground among men’s swimwear fans. Neither too short nor too long, they offer an elegant compromise. They’re equally at home on the beach or in town.

Eco-responsibility is no longer an option, but an expectation. Brands are stepping up initiatives to reduce their carbon footprint. Choosing a jersey made from recycled fishing nets is now within reach.

Technical details to satisfy the most demanding customers. Watertight zippered pockets, integrated UV protection and anti-odour fabrics respond to concrete needs. These innovations enhance the experience without compromising the aesthetics of men’s swimwear.

• Swimwear