Belambra: 65 years of exceptional holidays in the heart of France’s most beautiful destinations

With a history spanning almost 65 years, Belambra has become a benchmark for family tourism in France. Today, this network of vacation clubs covers 44 destinations, from the Breton coast to the Alpine peaks. In 2026, the brand will continue to move upmarket and strengthen its lifestyle communication thanks to a strategic partnership with PRCO Group.

A major player in French tourism for six decades

Created in the 1960s, this brand has evolved with the expectations of French families. It offers turnkey holidays, designed to simplify vacation organization. Each club offers a warm and welcoming atmosphere, excellent catering and activities for all ages.

For the past four years, the group has been implementing an ambitious transformation plan. The aim is to enhance the customer experience while modernizing infrastructures. As a result, accommodations are becoming more comfortable and services more diversified.

In 2025, Belambra welcomed over 500,000 customers to its establishments. This figure testifies to the enduring confidence of French holidaymakers.

“We aim to offer our guests a successful vacation, combining warm accommodation, tasty cuisine and entertainment for all.”

Three ranges to meet every need

The brand has recently structured its offer around three comfort levels. The 3B, 4B and 5B ranges let you choose according to your expectations and budget. So every family can find a package to suit its needs.

The “100% Made in France” label guarantees strong local roots. Our clubs are located in the most beautiful regions of France, from Brittany to Provence. What’s more, qualified staff ensure a professional, friendly welcome.

• Children’s clubs for toddlers aged 4 months and over
• Sports and cultural activities for teenagers
• A varied catering service featuring regional products
• Renovated accommodation with a focus on comfort
• A network of 44 destinations between sea, mountains and countryside

A new lifestyle communications strategy

In April 2026, Belambra entrusted its lifestyle press relations to PRCO France. This agency supports the brand in its drive to reach a wider audience. The partnership also supports the brand’s medium-term development ambitions.

This collaboration marks a key stage in the group’s transformation. Its aim is to boost visibility in specialized lifestyle media. Future campaigns will highlight the vacation experience from a more emotional angle.

The choice of PRCO is not an insignificant one. The agency has solid expertise in the high-end tourism sector. It has already worked with several major players in the hotel industry in France and abroad.

Family-friendly vacations

Belambra clubs offer all-inclusive packages, ideal for parents looking for simplicity. The children’s facilities operate throughout the day. This means that adults can enjoy unhindered relaxation.

Teenagers are not forgotten, with programs adapted to their age group. Water sports, hiking and creative workshops are the order of the day. These activities encourage encounters and create lasting memories.

A presence throughout France

Geographical coverage is a major advantage for this brand. From the Atlantic coast to the ski resorts, the options are numerous. So holidaymakers can vary their pleasures with the seasons.

The mountains account for a large part of our offering, with clubs open in both winter and summer. Snow sports enthusiasts will find suitable facilities. In summer, these same sites become ideal bases for hiking.

Seaside destinations remain very popular with families. They combine supervised beaches, water sports activities and a relaxed atmosphere. Belambra offers family-friendly clubs on a human scale.

The French countryside is not to be outdone, with sites nestling in the heart of unspoilt landscapes. These clubs offer a rejuvenating setting, far from the hustle and bustle of urban life. They appeal to holidaymakers in search of authenticity and calm.

• Belambra