Lanolips: the Australian brand transforming Parisian lip routines in 2026

A cult in Australia for over twenty years, Lanolips has conquered beauty addicts the world over. Founded by Kirsten Carriol, the brand is based on a star ingredient: lanolin, a natural wax produced by sheep. Now distributed by Sephora in France, it is transforming the lip routines of Parisian women, seduced by its effectiveness and simplicity.

Lanolin, a little-known star ingredient in France

At the heart of Lanolips is ultra-pure medical lanolin. This natural active ingredient perfectly mimics human sebum, making it exceptionally well tolerated by the skin.

What’s more, the lanolin used by the brand is extracted humanely. As a result, sheep are not shorn specifically for the product, which simply recovers the wax after their natural moult.

An Australian family story

Kirsten Carriol grew up on a sheep farm in South Australia. Today, this rural heritage permeates every Lanolips communication, a guarantee of authenticity in a market saturated with artificial storytelling.

What’s more, the brand claims 100% Australian sourcing. On the other hand, this traceability does not entail a prohibitive price, thanks to controlled direct distribution.

“Nature has already invented the best formula for lips” – Kirsten Carriol, founder of Lanolips.

Products that have conquered the beauty world

101 Ointment Multi-Balm remains the brand’s absolute bestseller. This multi-functional balm treats chapped lips, damaged cuticles and even minor burns with a single formula.

The Glossy Balm, a fragranced and tinted version, completes the range. In addition, its red fruit, peach and vanilla versions appeal to those who want to combine skincare with a subtle gloss effect.

Lanolips Lemonaid Lip Treatment targets particularly dry lips. As a result, its formula enriched with natural AHAs gently exfoliates while intensely nourishing damaged areas.

• 101 Ointment: cult multifunctional balm
• Glossy Balm: tinted balm with glossy effect
• Lemonaid Lip Treatment: exfoliating lip care
• Lemonaid Lip Aid: repairing lip oil
• Rose Balm: tinted balm with rose extracts

Targeted French distribution

At Sephora, Lanolips has made its mark in the lip care category. The brand completes the offer with a natural positioning rarely represented in this segment.

What’s more, the value for money appeals to Parisian women. As a result, tubes are quickly finding their way into beauty kits, competing with traditional premium balms.

A success that goes beyond mere trends

More than just a fashion statement, Lanolips is making a lasting impact on the beauty landscape. The brand is now winning the loyalty of a clientele converted by the objective effectiveness of its products.

What’s more, customer reviews all agree on one point: once you’ve tried Lanolips, it’s hard to go back to traditional balms. As a result, the brand’s repurchase rate is among the highest in its category.

Finally, our successful arrival in France confirms the relevance of our positioning. Indeed, Parisian women now prefer authentic brands with a verifiable heritage, far from pure marketing. Lanolips naturally ticks all these boxes.