Medicube, CosrX, Laka: the three Korean brands that will drive beauty research in 2025

In 2026, Korean skincare brands continue to dominate beauty trends. Nearly a million posts on TikTok bear witness to this craze. Three names come up again and again: Medicube, CosrX and Laka.

These cosmetics from South Korea seduce with their playfulness and affordable prices. Their formulas combine fermented active ingredients, medicinal plants and key ingredients such as hyaluronic acid, niacinamide and ceramides. The aim remains the same: to achieve the famous “glass skin” effect, that smooth, luminous skin that has become a beauty ideal.

Medicube: the collagen-enriched night mask that shakes up the counters

Among Korean skincare brands, Medicube has become a benchmark. In 2025, according to Spate, Google searches jumped by 166.5% compared to 2024. On TikTok, the increase reached 892.2%.

The star product? Collagen Night Wrapping Mask. This treatment generated 338.1% more searches. Before-and-after videos are proliferating, showing visible results as soon as you wake up.

“Skin is soft, luminous and refreshed.”

How does this peel-off mask work?

Apply in the evening, using a brush. The mask forms a thin film overnight. In the morning, simply remove and rinse off with clean water.

Its composition is based on collagen, hyaluronic acid and niacinamide. These active ingredients seal in moisture and firm the skin. Natural collagen production diminishes after the age of 25, so this treatment helps compensate for this loss. Price: €29.90 from Sephora.

• Collagen for firmness
• Hyaluronic acid for hydration
• Niacinamide for radiance
• Easy-to-remove peel-off texture
• Price under €30

CosrX: hydrogel patches for rested eyes

CosrX’s credo can be summed up in three words: “Less is more”. This brand relies on purified formulas with targeted active ingredients. Its success is massive: over 3 billion views on TikTok.

Our flagship treatment? The Peptide Collagen Hydrogel Eye Patch. These patches target signs of fatigue and aging around the eyes. In just 10 minutes, they restore radiance and firmness to the eyes.

The formula combines a complex of 4 peptides, collagen, niacinamide and caffeine. Nothing superfluous. These patches can be used in the morning for an immediate effect or in the evening for a regenerating action.

Attractive value for money

The box contains 30 pairs for €26.90 at Nocibé. So each use costs less than a euro. For K-beauty fans, CosrX remains a safe bet.

Korean skincare brands like CosrX prove that effectiveness and simplicity can go hand in hand. Their minimalist formulas meet the needs of sensitive skin.

Laka: when K-beauty reinvents make-up

Korean beauty is not limited to skincare. Laka embodies this new wave with a minimalist, gender-neutral approach. The brand offers vibrant pigments and light textures with a natural finish.

Its star product? Bonding Glow Lipstick. This lipstick offers remarkable shine and long-lasting hold. It avoids the sticky feel of some lip glosses. Fans of glass lips have adopted it.

The formula is 100% vegan. The light texture melts onto the lips and moisturizes them all day long. Current price: €12. 99 instead of €19.99 at Miin.

Korean skincare brands are expanding their territory. From skincare to make-up, they are imposing their vision of accessible, innovative beauty. This trend is set to continue growing in the months ahead.

• Korean skincare brands