Haus Labs by Lady Gaga: the clean premium brand conquers Sephora Paris in 2026

Spurred on by Lady Gaga, Haus Labs has reshuffled the cards in the clean beauty premium segment. Relaunched in 2022 with a new identity, the brand aims to combine high performance with clean formulation. Now well established at Sephora in France, it has won over Parisian women who refuse to choose between ethics and effectiveness.

A relaunch driven by a clear vision

Haus Labs is not just another celebrity brand. Lady Gaga, for example, has redesigned her entire catalog to a scientific standard rarely seen in this world.

What’s more, the brand has its own laboratory. As a result, every formula meets strict criteria, from ingredient sourcing to dermatological compatibility.

Clean beauty, beyond marketing

At Haus Labs, clean isn’t just for show. The brand now excludes more than 2,700 ingredients deemed problematic, a standard far stricter than the market average.

What’s more, this rigor is accompanied by noteworthy innovations. On the other hand, the no-go list never translates into concessions on product texture or hold.

“Beauty becomes more powerful when it becomes purer” – Lady Gaga, founder.

Products that have propelled the brand

Triclone Skin Tech foundation perfectly embodies the brand’s DNA. Its formula, infused with hyaluronic acid and arnica, offers adjustable coverage without marking dry areas.

Color Fuse Talc-Free Blush intelligently completes the complexion range. What’s more, its talc-free powder texture leaves a natural satin finish, suitable for all skin morphologies.

Atomic Shake Lip Lacquer has also won over TikTok. As a result, these extreme-hold lip lacquers have established themselves as a serious alternative to traditional liquid lipsticks.

• Triclone Skin Tech Foundation: high-performance clean foundation
• Color Fuse Blush: talc-free powder blush
• Atomic Shake Lip Lacquer: long-lasting gloss lacquer
• Le Monster Lip Crayon: ultra-pigmented creamy lip crayon
• Optic Intensity Eco Gel Eyeliner: long-lasting gel eyeliner

A positioning that divides markets

Faced with Haus Labs, traditional brands are being forced to revise their standards. Clean beauty premium is no longer a niche segment, but a major market trend.

What’s more, Sephora is banking heavily on the brand to attract a young, demanding clientele. As a result, Haus Labs enjoys maximum visibility in its Parisian flagships, with dedicated corners.

An enthusiastic reception from Parisian women

Parisian women overwhelmingly embrace the Haus Labs promise. The brand is now one of the most talked-about launches on French beauty networks.

What’s more, the narrative conveyed by Lady Gaga nurtures a strong emotional attachment. In this way, the brand goes beyond mere cosmetics to become a symbol of responsible, ambitious beauty.

Finally, the French expansion confirms the maturity of the project. After a successful relaunch in the United States, Haus Labs has established itself as a credible international brand, far removed from the excesses sometimes seen in the celebrity beauty world.