Natasha Denona at Sephora: the reference for make-up pros within reach of Parisian women

Adored by makeup artists the world over, Natasha Denona is one of those brands that transform a beauty routine. Founded by a Tel-Aviv-based Croatian makeup artist, the company sets a rarely equaled standard in pigmentation. Now distributed by Sephora in France, it appeals to a demanding Parisian clientele in search of affordable, professional products.

An artist at the service of luxury make-up

Natasha Denona is not just a brand, it’s the name of a renowned artist. As such, her experience as a make-up artist for international campaigns informs every launch.

What’s more, this artistic approach is reflected in the construction of the palettes. As a result, each shade finds its place in an overall harmony, designed to stand on its own.

A formulation that makes all the difference

Natasha Denona eyeshadows are renowned for their extraordinary intensity. A tiny amount is enough to deposit a vibrant color, which explains their value for money despite their premium price.

What’s more, the ultra-fine texture glides onto the eyelid without powdering. On the other hand, this technical feat requires meticulous application, accessible only to the initiated.

“Pigment is the soul of successful makeup” – Natasha Denona, founder.

Cult products to discover at Sephora

The 28-shade Glam palette remains the brand’s must-have. It now joins the shelves of Sephora stores in Paris, alongside its more compact variants, the five-shade mini palettes.

Love Yz Yellow has left its mark on recent makeup history. Its intense bright yellow has inspired a whole generation of daring looks, taken up by Instagram’s top makeup artists.

The Bronze Palette, with its warm shades, will appeal to those seeking a sun-kissed complexion. What’s more, its versatility makes it a summer and winter ally for subtly sculpting the face.

• Glam Palette: 28 harmonious shades in a variety of finishes
• Love Yz Yellow: the yellow palette with a cult following
• Bronze Palette: warm shades to sculpt the face
• Face Glow Palette: blended highlighters with golden highlights
• Lip Glaze: hybrid gloss with long-lasting hold

A well-thought-out Sephora presence

Sephora has chosen Natasha Denona to bolster its premium category. In this way, the brand perfectly complements its existing offering, with an assertive pro positioning.

What’s more, this arrival meets a demand from discerning customers. As a result, there’s no longer any need to order from abroad to access the brand’s iconic shades.

A standard that redefines high-end make-up

With Natasha Denona, luxury make-up takes on a whole new meaning. From now on, Parisian women can try out in-store the products favored by the makeup artists of the greatest fashion shows.

What’s more, Sephora consultants trained in the brand are on hand to help customers make their choices. In this way, the shopping experience is akin to a professional consultation, rarely offered for this type of product.

Finally, this French distribution marks an important step in the company’s expansion. Indeed, Paris remains an essential showcase for any ambitious beauty brand, and Natasha Denona naturally finds its place there.