Etamine du Lys, clean laundry care

Laundry detergent, fabric softener, stain remover… Behind these gestures that we repeat every week are products that come into direct contact with our skin. Since 1995, Étamine du Lys has been developing gentler alternatives, designed to take care of our laundry as well as those who wear it.

Linen is one of those everyday items to which we pay little attention. And yet, sheets, towels, clothes and pyjamas accompany our skin for several hours a day. As consumers take greater interest in the composition of the cosmetics they use, a question naturally emerges: why not apply the same requirement to cleaning products?

Based in Anjou, Étamine du Lys has been meeting this need for nearly thirty years, with formulas made in France, Ecocert-certified and composed mainly ofingredients of natural origin. This philosophy is reflected in the company’s linen care range.

A detergent designed for sensitive skin

Among the brand’s most interesting references, the hypoallergenic, fragrance-free detergent is designed for the most delicate skin types, including babies. Fragrance-free and allergen-free, it has been formulated to minimize the risk of skin reactions, while guaranteeing washing efficiency from 20°C. Its formula contains organic chamomile floral water, appreciated for its soothing properties, and a French washing agent derived from upcycled wheat to enhance cleaning efficiency. With 98% of its ingredients of natural origin, it perfectly meets the expectations of families who want to simplify their environment without compromising on cleanliness.

An invaluable ally for hand washes

Because some garments deserve more attention, Étamine du Lys also offers a hypoallergenic hand wash. Ideal for small laundry, delicate items or clothes washed on the move, it cleans effectively while caring for hands, thanks to a formula enriched with organic aloe vera. Dermatologically tested, it is suitable for both white and colored linen, and leaves textiles with a delicate natural apricot fragrance. Its compact 250 ml size allows for around twenty washes, and slips easily into a suitcase or weekend bag. With 97.5% of its ingredients of natural origin, this vegan and Ecocert-certified detergent is fully in line with the brand’s philosophy of making everyday gestures gentler and more responsible.

Fabric softener with a discreet lavender scent

For those who appreciate delicately scented laundry, Étamine du Lys also offers a lavender fabric softener. No overpowering synthetic fragrance here. The fragrance comes exclusively from organic lavender essential oil. With no perfume fixative, it leaves textiles with a light, natural scent more reminiscent of country wardrobes than the artificial scents often associated with conventional fabric softeners. In addition to softening fibers, the formula helps preserve color brilliance and limits static electricity.

The stain remover that targets greasy stains

Olive oil on a tablecloth, salad dressing on a white shirt or a trace of make-up on a collar: some stains require special treatment. Our special greasy stain remover gel has been designed to act precisely on these little everyday accidents. Its texture adheres directly to the stain before washing, and its nozzle enables targeted application, particularly on cuffs or shirt collars. Made from 98% natural ingredients, it combines a plant-based soap derived from copra and rapeseed with a French washing agent derived from upcycled wheat. An effective formula from 30°C that respects fibers while facilitating cleaning.

Another idea of clean

From laundry to cooking to daily home maintenance, Étamine du Lys has been defending the same philosophy for nearly thirty years: to offer effective products, made in France and formulated with a view to limiting their impact. Today, this vision of cleanliness resonates particularly with households seeking simplicity and transparency. Choices that are often invisible at first glance, but which make all the difference with every wash.

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